Archives for Blog

Tips For Marketing Your Podcasts

For any business, marketing is essential to inform your target audience about the benefits of your products or services over the competition. Finding new ways to market those podcasts is an important part of continuing to grow your business and engage your client base and potential targets. To help you get started, here are some important strategies to incorporate as a podcast marketing plan: Opt-in – pop-ups to get people to opt into your email list are a great way to be able to continually provide information for your listeners on new podcasts. You also do this with an SMS
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Categories: Blog, Marketing, and Podcasts.

The Why, What & How’s of a Pre Launch

So we’ve talked about info products and also launches [launches aren’t just for info products mind you]. And you may have seen me mention a Pre Launch. You may be thinking – hey – if I’m launching my product/book/service/website – why are we talking about a Pre Launch? The WHY Think of the Pre Launch as paving the way for a successful launch. You are ‘seeding’ your audience for what’s to come. You are creating a buzz around your product/service/book etc. By doing so, you create some anticipation and curiosity. Feeding into that natural human instinct to (a) wanting to
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Categories: Blog, Marketing, and Tips For Running A Business.

Top 10 Ways To Launch Your Info Product

  You have an idea for an info product, or perhaps you’ve already got one in production. What a great way to have a lower tiered product to bring people into your sales funnel and engage in your content! It’s also a fabulous way to show that you are an expert in your field! So now that you have one – what next? Most entrepreneurs create a launch – and sometimes even a pre launch (which I will talk about next week). What can that entail? Keep reading!   1 – Sales Page: Create a long sales page for your product. Cover
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Categories: Blog and Marketing.

Increase Your Money Making Time With An Information Product

Even if you have never heard the term info product, or perhaps information product, you have definitely seen and used one. In the most basic sense, an info product is a way for a professional or expert in an area to make money from turning their knowledge and understanding into a marketable item, or to promote an item. In the past, info products were most commonly found as printed materials. These including the “how to” types of books such as: How to improve self-esteem How to find a soulmate How to start a consulting business How to market your business The
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Categories: Blog and Marketing.

Top 5 Ways to Know You Need The Help of a VA

Many small business owners, and entrepreneurs are so used to doing EVERYTHING themselves, that once their business gets REALLY rolling they get caught up in this crazy roller coaster ride. From feeling stressed as soon as you wake up – you dream about all the tasks you need to do the next day, you work late nights and yet there are STILL projects that are hiding out on the back burner. Realizing that you don’t have to DO IT ALL alone is huge! Here are some hard questions to ask yourself to know that you are ready to have a
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Categories: Blog and Tips For Running A Business.

My Top 5 Ways to Stop the Inbox Insanity

The biggest gripe I hear from entrepreneurs is dealing with their emails and inbox. It can be all consuming, and it’s so easy to get caught up in it that a full day goes by and all you accomplished was answering emails. How do we battle this email warfield? With some easy tips and time management. 1. Filter & Organize: Most email systems (especially Gmail) have a filter system. This means that all of those automated emails you receive like ‘recurring order placed’, ‘New Subscriber to your ezine’, can be filtered to go straight to your Trash. You don’t read
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Categories: Blog and Tips For Running A Business.

Lessons From a 5 Year Old

   The other day I was driving my kids to school, and as we passed by one of the trails (which having lived here for 7 yearswe still haven’t walked) I said out loud that we should go for a walk on that trail someday. Emily, who’s 5, says ‘today?’, and Tyler, who’s 9, asks ‘this weekend’? It got me to thinking how adults always say someday, sometime… and kids are so into the ‘NOW’. I mean, why put off something fun right? And I wondered – if Emily asked TODAY, and Tyler thought someday was this weekend – what
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Categories: Blog and Tips For Running A Business.

Landing Pages 101

As the folks over at Unbounce (“The Landing-Page Builders for Marketers”) say, “Never start a marketing campaign without a dedicated landing page!” But what’s a dedicated landing page, you ask? Put simply, it’s a stand-alone page that is designed for a specific marketing campaign, that is separate from your website and designed only to receive campaign traffic. The beauty of the landing page is that it offers visitors only a single action — clicking on your call-to-action — and can and should be used for all of your campaign needs. But before you take off on a direct flight to
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Categories: Blog, Marketing, and Social Media.

Top “How To’s” To Boost Twitter Engagement

If you are one of those people who thinks that Twitter is “for twits” — that it’s just another social media site for kids, full of inconsequential information — think again. The Twitter-verse is a very large group of people (500 million users — over half of whom are active) who are interested in knowing what other people are thinking, doing and feeling. In short, it’s a social-media marketer’s dream. When used properly, Twitter can be a great tool to help you engage with your audience. That said, there’s a little more to it than sharing random thoughts. Here are a
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Categories: Blog, Marketing, and Social Media.

Understanding Social Media Post Lingo!

There’s social media post lingo? There is for me, in my business! It helps me categorize types of posts when getting my staff to take on tasks and work on drafts for my clients. They may not be well known terms ‘out there’… but I find them helpful none the less. Let me share them with you. Text Post: This is a post that is strictly text. Typically they are fun quotes, tips and pieces of advice that are quick to read and easy to share. It also shows that you know your stuff and are an expert in your field
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Categories: Blog, Marketing, and Social Media.