Archives for Marketing

Tips For Marketing Your Podcasts

For any business, marketing is essential to inform your target audience about the benefits of your products or services over the competition. Finding new ways to market those podcasts is an important part of continuing to grow your business and engage your client base and potential targets. To help you get started, here are some important strategies to incorporate as a podcast marketing plan: Opt-in – pop-ups to get people to opt into your email list are a great way to be able to continually provide information for your listeners on new podcasts. You also do this with an SMS
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Categories: Blog, Marketing, and Podcasts.

The Why, What & How’s of a Pre Launch

So we’ve talked about info products and also launches [launches aren’t just for info products mind you]. And you may have seen me mention a Pre Launch. You may be thinking – hey – if I’m launching my product/book/service/website – why are we talking about a Pre Launch? The WHY Think of the Pre Launch as paving the way for a successful launch. You are ‘seeding’ your audience for what’s to come. You are creating a buzz around your product/service/book etc. By doing so, you create some anticipation and curiosity. Feeding into that natural human instinct to (a) wanting to
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Categories: Blog, Marketing, and Tips For Running A Business.

Top 10 Ways To Launch Your Info Product

  You have an idea for an info product, or perhaps you’ve already got one in production. What a great way to have a lower tiered product to bring people into your sales funnel and engage in your content! It’s also a fabulous way to show that you are an expert in your field! So now that you have one – what next? Most entrepreneurs create a launch – and sometimes even a pre launch (which I will talk about next week). What can that entail? Keep reading!   1 – Sales Page: Create a long sales page for your product. Cover
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Categories: Blog and Marketing.

Increase Your Money Making Time With An Information Product

Even if you have never heard the term info product, or perhaps information product, you have definitely seen and used one. In the most basic sense, an info product is a way for a professional or expert in an area to make money from turning their knowledge and understanding into a marketable item, or to promote an item. In the past, info products were most commonly found as printed materials. These including the “how to” types of books such as: How to improve self-esteem How to find a soulmate How to start a consulting business How to market your business The
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Categories: Blog and Marketing.

The Scoop On Facebook Video Ads

Most, but certainly not all businesses, are using Facebook as an option for social media marketing or SMM. However, these are not really advertisements as such, rather they are simply postings to Facebook that are marketing tools not dissimilar to short email marketing programs. We all know that Facebook Ads, and sponsored Newsfeed Posts are popular and can definitely work to boost your email list and online events. Facebook has now launched a new option for businesses in the form of Facebook video ads. This combines the visual effects of YouTube with a catchy text message that will appear on
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Categories: Marketing and Social Media.

Upgrade Your Communication From Webinars To Video Streaming

In the fast paced world of internet technology, it seems just as a business starts using one marketing possibility there is a newer and better option available. This is certainly true for those businesses taking advantage of webinars for marketing, product explanation, or consumer education. There are so many options – including the big trend now of live streaming video. While they are similar in many ways, video streaming offers benefits that are simply not possible through the traditional webinar platforms. Some of the advantages of using live streaming for meetings, marketing presentations or collaborations include: Increasing access to information –
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Categories: Marketing, Tips For Running A Business, and Video.

Tapping Into Text Marketing

Text messaging or SMS (short message service) marketing, is an often overlooked method of staying in touch with your customers and keeping your brand front and center. There are several ways to incorporate these quick, short and concise messages into an overall marketing campaign. You may have already experienced businesses that are using text messaging in conjunction with email marketing, specific campaigns, or even to provide reminders of product reorders or to send a follow-up message after a purchase. The Importance of SMS Marketing The beauty and the functionality of text messages is what makes them such a positive as
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Categories: Marketing.

Boost Business Content Marketing Options With Slideshare

Everyone has heard that content is king and content marketing is the thing to use to drive traffic to your website, but what do you do if you need to create more interest in your content – give it some more ‘zing’, attention and exposure? If you have ever found yourself wondering if there is a better way to provide content marketing without writing blogs or articles, then SlideShare is the answer to your dreams. SlideShare is a free website that is a combination of a social media site and a content repository that is developed by the community itself.
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Categories: Marketing and Social Media.

Top Ways to Promote YOUR Webinar

I just read an amazing article by Geoff Ronning about different ways to promote your webinar – here are my favorites. Promote a free lead magnet (free report, worksheet or checklist for example) with a thank you page directed at your webinar registration. Find out what webpage is the most popular – and create an automated process that sends visitors to your Webinar registration page. Create a custom url for webinars. Ex. www.yourdomain.com/webinar or www.joesmithwebinar.com That way you can have that url in ALL videos, on books etc. Simply redirect your webinar registration page to that custom domain. Add webinar
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Categories: Marketing.

Periscope 101 – 5 Ways To Use It In Your Business

By now you should have heard of Periscope – it’s all the rage as they say! Some of you, though may be thinking “Oh it’s just for fun – or just for the younger generation”. WRONG! Some of you are probably wondering what exactly it is and why or how you should use it for your business. It’s a form of live video – where people can join, interact and watch while you film these live broadcasts. Launching in March of 2015 – by August they already boasted 10 million accounts – crazy right? Now it’s only available on Android
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Categories: Marketing and Social Media.