Archives for Podcasts

Tips For Marketing Your Podcasts

For any business, marketing is essential to inform your target audience about the benefits of your products or services over the competition. Finding new ways to market those podcasts is an important part of continuing to grow your business and engage your client base and potential targets. To help you get started, here are some important strategies to incorporate as a podcast marketing plan: Opt-in – pop-ups to get people to opt into your email list are a great way to be able to continually provide information for your listeners on new podcasts. You also do this with an SMS
Read More

Categories: Blog, Marketing, and Podcasts.

Podcasts 101: Making Things Simple

To start at the beginning, think of a podcast as a very short audio presentation that you can listen to online or through a wide variety of digital players, usually MP3 players. Podcasts are sent via RSS or Real Simple Syndication, which allows a podcast to be played on any device or any website subscribing to the RSS feed. Podcasts can be informative, funny, instructional, and even provide unique perspectives. They can be used by businesses and companies to talk about their products, or to provide an auditory version of content marketing for those that would rather listen to the
Read More

Categories: Marketing, Podcasts, Social Media, and Tips For Running A Business.

Boost Your Video Marketing With YouTube Cards

This feature already exists on YouTube called annotations which you embed into your video so this is taking it up a notch. Annotations alone work on the full web version of YouTube, and is now available on the mobile version and adds a layer of interactivity to your videos. YouTube has introduced YouTube Cards (you’ll now see a tab in the video editor called Cards) which work on both platforms.  Purpose: They can inform your viewers about other videos, products, playlists, websites and create a call to action.  Who Can Use Them: Anyone can use YouTube Cards, but you must
Read More

Categories: Marketing, Podcasts, Social Media, and Tips For Running A Business.

Podcast Interview on Safeguarding Your Business

On episode 10 of Safeguarding Your Business, we talked about how some business owners try to do everything in their business themselves which can be counter-productive!  To grow your business, you need to take a step back and see the big picture – and seek to work more ON your business not IN your business. Host Ernie Bryan interviews Smooth Sailing Online Support owner Lyndsay Phillips. Things Learned In This Interview: 1. What is a Virtual Assistant (VA) brief explanation of the whole Virtual Assistant (VA) phenomenon. 2. Some examples of work that business owners should consider outsourcing to a VA
Read More

Categories: Blog, Podcasts, and Tips For Running A Business.