Archives for Social Media

The Scoop On Facebook Video Ads

Most, but certainly not all businesses, are using Facebook as an option for social media marketing or SMM. However, these are not really advertisements as such, rather they are simply postings to Facebook that are marketing tools not dissimilar to short email marketing programs. We all know that Facebook Ads, and sponsored Newsfeed Posts are popular and can definitely work to boost your email list and online events. Facebook has now launched a new option for businesses in the form of Facebook video ads. This combines the visual effects of YouTube with a catchy text message that will appear on
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Categories: Marketing and Social Media.

Boost Business Content Marketing Options With Slideshare

Everyone has heard that content is king and content marketing is the thing to use to drive traffic to your website, but what do you do if you need to create more interest in your content – give it some more ‘zing’, attention and exposure? If you have ever found yourself wondering if there is a better way to provide content marketing without writing blogs or articles, then SlideShare is the answer to your dreams. SlideShare is a free website that is a combination of a social media site and a content repository that is developed by the community itself.
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Categories: Marketing and Social Media.

Making The Most Of Facebook Ads: A Beginner’s Guide

While Facebook itself may be intuitive and user-friendly, running a successful Facebook ad campaign is not as simple and straightforward. Making mistakes in your campaign can end up resulting in a lower ROI than you expected, and it can also prevent you from using this very effective advertising option in the future. To help you to get your Facebook ad campaign off to a good start, here are some current and timely tips to keep in mind. Know Your Target Audience While this may seem evident, many Facebook ads fall into the “just blast it out to everyone” theory of
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Categories: Social Media.

Periscope 101 – 5 Ways To Use It In Your Business

By now you should have heard of Periscope – it’s all the rage as they say! Some of you, though may be thinking “Oh it’s just for fun – or just for the younger generation”. WRONG! Some of you are probably wondering what exactly it is and why or how you should use it for your business. It’s a form of live video – where people can join, interact and watch while you film these live broadcasts. Launching in March of 2015 – by August they already boasted 10 million accounts – crazy right? Now it’s only available on Android
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Categories: Marketing and Social Media.

Podcasts 101: Making Things Simple

To start at the beginning, think of a podcast as a very short audio presentation that you can listen to online or through a wide variety of digital players, usually MP3 players. Podcasts are sent via RSS or Real Simple Syndication, which allows a podcast to be played on any device or any website subscribing to the RSS feed. Podcasts can be informative, funny, instructional, and even provide unique perspectives. They can be used by businesses and companies to talk about their products, or to provide an auditory version of content marketing for those that would rather listen to the
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Categories: Marketing, Podcasts, Social Media, and Tips For Running A Business.

How to Increase Conversations on Twitter

Need help increasing your conversations on twitter – i.e., getting more shares, comments, retweets, favorited posts? It can be a difficult task but not to worry, it can be done with a few helpful tips! IMAGES: Next time you post, be sure to use images. Tweets with images generate 55% more leads. A no brainer right? There are a couple tips to consider however: Stay away from stockphotos. Don’t be afraid to use behind the scenes/now pics. Ex. Images of staff working, pics of fun summer work party. (Tasteful of course!) Let people know you’re real and not afraid to
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Categories: Social Media.

Boost Your Video Marketing With YouTube Cards

This feature already exists on YouTube called annotations which you embed into your video so this is taking it up a notch. Annotations alone work on the full web version of YouTube, and is now available on the mobile version and adds a layer of interactivity to your videos. YouTube has introduced YouTube Cards (you’ll now see a tab in the video editor called Cards) which work on both platforms.  Purpose: They can inform your viewers about other videos, products, playlists, websites and create a call to action.  Who Can Use Them: Anyone can use YouTube Cards, but you must
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Categories: Marketing, Podcasts, Social Media, and Tips For Running A Business.

BuzzSumo

    Learn what content is popular with the help of BuzzSumo  If you ever thought you’d want to combine easy access to data, here is your chance. James Blackwell, Steve Rayson, and Stephen Walsh, hailing from across the pond, (UK), have brought their ingenuity and the best in Marketing know-how to create BuzzSumo. It’s like combining ideas, concepts & relevant data and putting them all in one place. BuzzSumo is definitely the latest application of Media statistics gaining ground in the Marketing/Social Media circles.  It’s available to anyone who wants to share info and/or those who want to know
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Categories: Marketing, Social Media, and Tips For Running A Business.

Landing Pages 101

As the folks over at Unbounce (“The Landing-Page Builders for Marketers”) say, “Never start a marketing campaign without a dedicated landing page!” But what’s a dedicated landing page, you ask? Put simply, it’s a stand-alone page that is designed for a specific marketing campaign, that is separate from your website and designed only to receive campaign traffic. The beauty of the landing page is that it offers visitors only a single action — clicking on your call-to-action — and can and should be used for all of your campaign needs. But before you take off on a direct flight to
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Categories: Blog, Marketing, and Social Media.

Top “How To’s” To Boost Twitter Engagement

If you are one of those people who thinks that Twitter is “for twits” — that it’s just another social media site for kids, full of inconsequential information — think again. The Twitter-verse is a very large group of people (500 million users — over half of whom are active) who are interested in knowing what other people are thinking, doing and feeling. In short, it’s a social-media marketer’s dream. When used properly, Twitter can be a great tool to help you engage with your audience. That said, there’s a little more to it than sharing random thoughts. Here are a
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Categories: Blog, Marketing, and Social Media.