2Online marketing, and being able to get a target audience engaged and interested in your business (products or service) starts with making meaningful connections.

While this can be achieved on social media or through blogging, there is a very big plus in using e-newsletters, emails and broadcasts to reach people and to capture their interest.

There are so many options and killer features out there… so what should you consider before signing on with an online email system? It does depend on your list size, your needs and goals – but here are 4 things to look for in an effective email system.

  1. User Friendly – some systems are designed to be very simple and easy to use, even if you are a novice at designing professional looking emails or e-newsletters. Look for programs that are WYSIWYG (what you see is what you get) and that don’t require the use of HTML code. Some have amazing templates you can use or even customize to match your branding and more!
  2. Images and Videos – if adding larger images to e-zines, or adding embedded videos, RSS feeds or broadcasts it is a good idea to check into the email systems restrictions on the actual amount of hosting they offer for their basic price, and then also compare with other programs or hosting services to find the best value. There are a few companies offering unlimited hosting, which can be more economical for emails containing a lot of visual images.
  3. Analytics – while no one likes to do the boring job of tracking and recording the effectiveness of a marketing campaign, the use of analytics by an email service makes the task as easy as clicking on a report icon. With built-in analytics you can learn about your customer’s habits, what they click on within your emails and newsletters, and even what time of day they are most likely to look at what you send.
  4. Cost – there is a range of different costs for an email hosting service, and to a large extent you will get what you pay for. However, there are some very good options in email systems that offer basic packages at affordable rates and with lots of features, which is a good starting point for any business.

Also, keep in mind the scalability of the service. You want to be sure to choose an email system that will expand and grow with the business, giving you the freedom to get as creative as you want. Some provide opt in forms, landing pages, crm’s and more.  A few popular one’s are Constant Contact, Get Response, Active Campaign, 1 Shopping Cart, Zoho, and of course the biggie Infusionsoft.

Whatever you choose – we at Smooth Sailing Online Support can help you set it up and implement your e-marketing for you. Give us a call at 484-284-0933 or email info@ssonlinesupport.com