Pinterest is known for fun boards to search recipes, the latest trends, DIY projects and more.. but did you know it is an amazing Social Media platform to create more exposure and interest in your business? Here are the best tips on how to get started.
Create your business profile: It has the basics like a profile picture, website, description, and you can even create your own custom url for the profile page (like www.pinterest.com/fakecompany) It also has a small spot to put your social media links.
Boards: Next you will have to create boards. Think of your business topics – products or services or how you help people and the problems you solve for your customers. A dentist for instance would have Cosmetic Dentistry, Implants, Oral Health, Children’s Teeth, Teeth Pain and so on. But here is where you need to think outside the box. I recommend having a board that is Blogs (so you can just have a board that promotes your blogs). Have a lot of events? – have a board just for Events. What about the area you live in. If you are a Chiropractor in Cincinnati then have a board about your local area. If you are a Podiatrist targeting women, create a board about Women’s Foot Health and also something fun like Foot Spa and Shoes. Think of your target market and what topics would entice them to re-pin your pins etc. *Tip – Don’t be afraid to show your personality and fun side – post some whimsical boards just for fun!
Extra note on boards: When you go to a profile page, you’ll notice there is one picture that is a thumbnail and represents that board. Change up your ‘cover photo’ from time to time to mix things up and show that you have new content. Make sure it’s a snazzy picture that will grab someone’s attention.
Pins: Now that you have some boards, it’s time to upload pictures. Go to your inventory of pictures you’ve posted on your website and social media. Save and put them in the right Board categories. You’ll notice you have a space to put a description of the picture and a spot for source (a link to a blog perhaps or your website?). If you have text graphics (graphic that has text superimposed AND a link to a video, podcast or blog) even better! Make sure the description describes the article/podcast etc and put the link in the source section so folks can head to your sites to read/listen more! Make sure you aren’t too salesy though – think Content Marketing vs product or service promotion. *Tip – Extra long vertical graphics really work well for Pinterest and stand out. Perfect for infographics!
Extra note on Pins: Did you know you can install the pin it button to your browser? Makes it super easy to get new content (plus it sources where you got it from to be safe).
Well, that should be enough to get you started! Check out what other ‘like’ businesses are doing for inspiration and ideas and don’t be afraid to think outside the box! Check out my blog next week as I post more Pinterest tips to increase your followers and engagement!