Archives for branding

Tapping Into Text Marketing

Text messaging or SMS (short message service) marketing, is an often overlooked method of staying in touch with your customers and keeping your brand front and center. There are several ways to incorporate these quick, short and concise messages into an overall marketing campaign. You may have already experienced businesses that are using text messaging in conjunction with email marketing, specific campaigns, or even to provide reminders of product reorders or to send a follow-up message after a purchase. The Importance of SMS Marketing The beauty and the functionality of text messages is what makes them such a positive as
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Categories: Marketing.

Boost Business Content Marketing Options With Slideshare

Everyone has heard that content is king and content marketing is the thing to use to drive traffic to your website, but what do you do if you need to create more interest in your content – give it some more ‘zing’, attention and exposure? If you have ever found yourself wondering if there is a better way to provide content marketing without writing blogs or articles, then SlideShare is the answer to your dreams. SlideShare is a free website that is a combination of a social media site and a content repository that is developed by the community itself.
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Categories: Marketing and Social Media.

Making The Most Of Facebook Ads: A Beginner’s Guide

While Facebook itself may be intuitive and user-friendly, running a successful Facebook ad campaign is not as simple and straightforward. Making mistakes in your campaign can end up resulting in a lower ROI than you expected, and it can also prevent you from using this very effective advertising option in the future. To help you to get your Facebook ad campaign off to a good start, here are some current and timely tips to keep in mind. Know Your Target Audience While this may seem evident, many Facebook ads fall into the “just blast it out to everyone” theory of
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Categories: Social Media.

Get Writing and Make Your Mark

Have you ever stopped to consider how many business professionals today have some type of book, either a good old fashioned book in print or a digital ebook, out in their name? If you have, you aren’t alone. In fact, many business coaches and marketing experts consider a book as the new business card, and there are some very definite benefits to putting pen to paper and getting published. Understanding why this is such a valuable exercise starts with taking a closer look at how having a book can help your personal brand and create a unique position in the
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Categories: Marketing.