Archives for business owners

What is a VA anyway?

So many entrepreneurs are using online assistants or a virtual office assistant. What are they? A VA (for short) is generally self-employed and provides professional administrative, technical, or creative (social) assistance to clients remotely from a home office. Do you often wonder WHY someone hires a VA, what the benefits are, and if it’s right for you? Then read away….  Some of the benefits of hiring a VA (vs having staff in your office) for various tasks are (which is not all inclusive). Easy payroll! VA’s are contracted so you don’t need to pay out employee benefits, have them on
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Categories: Tips For Running A Business.

Boost Your Video Marketing With YouTube Cards

This feature already exists on YouTube called annotations which you embed into your video so this is taking it up a notch. Annotations alone work on the full web version of YouTube, and is now available on the mobile version and adds a layer of interactivity to your videos. YouTube has introduced YouTube Cards (you’ll now see a tab in the video editor called Cards) which work on both platforms.  Purpose: They can inform your viewers about other videos, products, playlists, websites and create a call to action.  Who Can Use Them: Anyone can use YouTube Cards, but you must
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Categories: Marketing, Podcasts, Social Media, and Tips For Running A Business.

Podcast Interview on Safeguarding Your Business

On episode 10 of Safeguarding Your Business, we talked about how some business owners try to do everything in their business themselves which can be counter-productive!  To grow your business, you need to take a step back and see the big picture – and seek to work more ON your business not IN your business. Host Ernie Bryan interviews Smooth Sailing Online Support owner Lyndsay Phillips. Things Learned In This Interview: 1. What is a Virtual Assistant (VA) brief explanation of the whole Virtual Assistant (VA) phenomenon. 2. Some examples of work that business owners should consider outsourcing to a VA
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Categories: Blog, Podcasts, and Tips For Running A Business.