Archives for credibility

Podcasts 101: Making Things Simple

To start at the beginning, think of a podcast as a very short audio presentation that you can listen to online or through a wide variety of digital players, usually MP3 players. Podcasts are sent via RSS or Real Simple Syndication, which allows a podcast to be played on any device or any website subscribing to the RSS feed. Podcasts can be informative, funny, instructional, and even provide unique perspectives. They can be used by businesses and companies to talk about their products, or to provide an auditory version of content marketing for those that would rather listen to the
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Categories: Marketing, Podcasts, Social Media, and Tips For Running A Business.

Get Writing and Make Your Mark

Have you ever stopped to consider how many business professionals today have some type of book, either a good old fashioned book in print or a digital ebook, out in their name? If you have, you aren’t alone. In fact, many business coaches and marketing experts consider a book as the new business card, and there are some very definite benefits to putting pen to paper and getting published. Understanding why this is such a valuable exercise starts with taking a closer look at how having a book can help your personal brand and create a unique position in the
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Categories: Marketing.