Archives for lead generation

Making The Most Of Facebook Ads: A Beginner’s Guide

While Facebook itself may be intuitive and user-friendly, running a successful Facebook ad campaign is not as simple and straightforward. Making mistakes in your campaign can end up resulting in a lower ROI than you expected, and it can also prevent you from using this very effective advertising option in the future. To help you to get your Facebook ad campaign off to a good start, here are some current and timely tips to keep in mind. Know Your Target Audience While this may seem evident, many Facebook ads fall into the “just blast it out to everyone” theory of
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Categories: Social Media.

Get Writing and Make Your Mark

Have you ever stopped to consider how many business professionals today have some type of book, either a good old fashioned book in print or a digital ebook, out in their name? If you have, you aren’t alone. In fact, many business coaches and marketing experts consider a book as the new business card, and there are some very definite benefits to putting pen to paper and getting published. Understanding why this is such a valuable exercise starts with taking a closer look at how having a book can help your personal brand and create a unique position in the
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Categories: Marketing.

Boost Your Video Marketing With YouTube Cards

This feature already exists on YouTube called annotations which you embed into your video so this is taking it up a notch. Annotations alone work on the full web version of YouTube, and is now available on the mobile version and adds a layer of interactivity to your videos. YouTube has introduced YouTube Cards (you’ll now see a tab in the video editor called Cards) which work on both platforms.  Purpose: They can inform your viewers about other videos, products, playlists, websites and create a call to action.  Who Can Use Them: Anyone can use YouTube Cards, but you must
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Categories: Marketing, Podcasts, Social Media, and Tips For Running A Business.

Where Art Thou Customers? Tips On Seeking Your Ideal Customer

It’s great to be on social media and an added bonus when customers find YOU and come knocking on your door – but how do you actively seek them? To start – you need to have a clear understanding of WHO your customer is. Really get to know and understand your target market and what makes them tick. Here are some things to consider so you can find THEM and get a foot in the door. Think of the age and sex of your typical customer. Are they married, do they have kids, what is their lifestyle and financial situation?
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Categories: Marketing.