Archives for lyndsay phillips

Tips For Marketing Your Podcasts

For any business, marketing is essential to inform your target audience about the benefits of your products or services over the competition. Finding new ways to market those podcasts is an important part of continuing to grow your business and engage your client base and potential targets. To help you get started, here are some important strategies to incorporate as a podcast marketing plan: Opt-in – pop-ups to get people to opt into your email list are a great way to be able to continually provide information for your listeners on new podcasts. You also do this with an SMS
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Categories: Blog, Marketing, and Podcasts.

Podcasts 101: Making Things Simple

To start at the beginning, think of a podcast as a very short audio presentation that you can listen to online or through a wide variety of digital players, usually MP3 players. Podcasts are sent via RSS or Real Simple Syndication, which allows a podcast to be played on any device or any website subscribing to the RSS feed. Podcasts can be informative, funny, instructional, and even provide unique perspectives. They can be used by businesses and companies to talk about their products, or to provide an auditory version of content marketing for those that would rather listen to the
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Categories: Marketing, Podcasts, Social Media, and Tips For Running A Business.

What To Look For In A Top Email System For Marketing

Online marketing, and being able to get a target audience engaged and interested in your business (products or service) starts with making meaningful connections. While this can be achieved on social media or through blogging, there is a very big plus in using e-newsletters, emails and broadcasts to reach people and to capture their interest. There are so many options and killer features out there… so what should you consider before signing on with an online email system? It does depend on your list size, your needs and goals – but here are 4 things to look for in an
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Categories: Marketing.

How to Increase Conversations on Twitter

Need help increasing your conversations on twitter – i.e., getting more shares, comments, retweets, favorited posts? It can be a difficult task but not to worry, it can be done with a few helpful tips! IMAGES: Next time you post, be sure to use images. Tweets with images generate 55% more leads. A no brainer right? There are a couple tips to consider however: Stay away from stockphotos. Don’t be afraid to use behind the scenes/now pics. Ex. Images of staff working, pics of fun summer work party. (Tasteful of course!) Let people know you’re real and not afraid to
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Categories: Social Media.

My Top 5 Ways to Stop the Inbox Insanity

The biggest gripe I hear from entrepreneurs is dealing with their emails and inbox. It can be all consuming, and it’s so easy to get caught up in it that a full day goes by and all you accomplished was answering emails. How do we battle this email warfield? With some easy tips and time management. 1. Filter & Organize: Most email systems (especially Gmail) have a filter system. This means that all of those automated emails you receive like ‘recurring order placed’, ‘New Subscriber to your ezine’, can be filtered to go straight to your Trash. You don’t read
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Categories: Blog and Tips For Running A Business.

Podcast Interview on Safeguarding Your Business

On episode 10 of Safeguarding Your Business, we talked about how some business owners try to do everything in their business themselves which can be counter-productive!  To grow your business, you need to take a step back and see the big picture – and seek to work more ON your business not IN your business. Host Ernie Bryan interviews Smooth Sailing Online Support owner Lyndsay Phillips. Things Learned In This Interview: 1. What is a Virtual Assistant (VA) brief explanation of the whole Virtual Assistant (VA) phenomenon. 2. Some examples of work that business owners should consider outsourcing to a VA
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Categories: Blog, Podcasts, and Tips For Running A Business.