Archives for Marketing

The Why, What & How’s of a Pre Launch

So we’ve talked about info products and also launches [launches aren’t just for info products mind you]. And you may have seen me mention a Pre Launch. You may be thinking – hey – if I’m launching my product/book/service/website – why are we talking about a Pre Launch? The WHY Think of the Pre Launch as paving the way for a successful launch. You are ‘seeding’ your audience for what’s to come. You are creating a buzz around your product/service/book etc. By doing so, you create some anticipation and curiosity. Feeding into that natural human instinct to (a) wanting to
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Categories: Blog, Marketing, and Tips For Running A Business.

Top 10 Ways To Launch Your Info Product

  You have an idea for an info product, or perhaps you’ve already got one in production. What a great way to have a lower tiered product to bring people into your sales funnel and engage in your content! It’s also a fabulous way to show that you are an expert in your field! So now that you have one – what next? Most entrepreneurs create a launch – and sometimes even a pre launch (which I will talk about next week). What can that entail? Keep reading!   1 – Sales Page: Create a long sales page for your product. Cover
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Categories: Blog and Marketing.

Tapping Into Text Marketing

Text messaging or SMS (short message service) marketing, is an often overlooked method of staying in touch with your customers and keeping your brand front and center. There are several ways to incorporate these quick, short and concise messages into an overall marketing campaign. You may have already experienced businesses that are using text messaging in conjunction with email marketing, specific campaigns, or even to provide reminders of product reorders or to send a follow-up message after a purchase. The Importance of SMS Marketing The beauty and the functionality of text messages is what makes them such a positive as
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Categories: Marketing.

Boost Business Content Marketing Options With Slideshare

Everyone has heard that content is king and content marketing is the thing to use to drive traffic to your website, but what do you do if you need to create more interest in your content – give it some more ‘zing’, attention and exposure? If you have ever found yourself wondering if there is a better way to provide content marketing without writing blogs or articles, then SlideShare is the answer to your dreams. SlideShare is a free website that is a combination of a social media site and a content repository that is developed by the community itself.
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Categories: Marketing and Social Media.

Making The Most Of Facebook Ads: A Beginner’s Guide

While Facebook itself may be intuitive and user-friendly, running a successful Facebook ad campaign is not as simple and straightforward. Making mistakes in your campaign can end up resulting in a lower ROI than you expected, and it can also prevent you from using this very effective advertising option in the future. To help you to get your Facebook ad campaign off to a good start, here are some current and timely tips to keep in mind. Know Your Target Audience While this may seem evident, many Facebook ads fall into the “just blast it out to everyone” theory of
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Categories: Social Media.

Top 4 Business Success Tips Thanks To Hockey

I was watching my son’s hockey game on the weekend and realized a lot can be learned from this sport. Not only for my son – being in a team atmosphere, practicing new skills and having fun – but for all of us entrepreneurs! Here’s how I see it…. You can’t get a goal without some shots at net: You probably see the stats on the TV screen while watching NHL – shots on goal. You probably get the fact that really – you can’t get a goal without taking a shot at the net. And of course the more
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Categories: Tips For Running A Business.

Podcasts 101: Making Things Simple

To start at the beginning, think of a podcast as a very short audio presentation that you can listen to online or through a wide variety of digital players, usually MP3 players. Podcasts are sent via RSS or Real Simple Syndication, which allows a podcast to be played on any device or any website subscribing to the RSS feed. Podcasts can be informative, funny, instructional, and even provide unique perspectives. They can be used by businesses and companies to talk about their products, or to provide an auditory version of content marketing for those that would rather listen to the
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Categories: Marketing, Podcasts, Social Media, and Tips For Running A Business.

What To Look For In A Top Email System For Marketing

Online marketing, and being able to get a target audience engaged and interested in your business (products or service) starts with making meaningful connections. While this can be achieved on social media or through blogging, there is a very big plus in using e-newsletters, emails and broadcasts to reach people and to capture their interest. There are so many options and killer features out there… so what should you consider before signing on with an online email system? It does depend on your list size, your needs and goals – but here are 4 things to look for in an
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Categories: Marketing.

Get Writing and Make Your Mark

Have you ever stopped to consider how many business professionals today have some type of book, either a good old fashioned book in print or a digital ebook, out in their name? If you have, you aren’t alone. In fact, many business coaches and marketing experts consider a book as the new business card, and there are some very definite benefits to putting pen to paper and getting published. Understanding why this is such a valuable exercise starts with taking a closer look at how having a book can help your personal brand and create a unique position in the
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Categories: Marketing.

Top 5 Ways to Know You Need The Help of a VA

Many small business owners, and entrepreneurs are so used to doing EVERYTHING themselves, that once their business gets REALLY rolling they get caught up in this crazy roller coaster ride. From feeling stressed as soon as you wake up – you dream about all the tasks you need to do the next day, you work late nights and yet there are STILL projects that are hiding out on the back burner. Realizing that you don’t have to DO IT ALL alone is huge! Here are some hard questions to ask yourself to know that you are ready to have a
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Categories: Blog and Tips For Running A Business.