Archives for online marketing

What To Look For In A Top Email System For Marketing

Online marketing, and being able to get a target audience engaged and interested in your business (products or service) starts with making meaningful connections. While this can be achieved on social media or through blogging, there is a very big plus in using e-newsletters, emails and broadcasts to reach people and to capture their interest. There are so many options and killer features out there… so what should you consider before signing on with an online email system? It does depend on your list size, your needs and goals – but here are 4 things to look for in an
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Categories: Marketing.

How to Increase Conversations on Twitter

Need help increasing your conversations on twitter – i.e., getting more shares, comments, retweets, favorited posts? It can be a difficult task but not to worry, it can be done with a few helpful tips! IMAGES: Next time you post, be sure to use images. Tweets with images generate 55% more leads. A no brainer right? There are a couple tips to consider however: Stay away from stockphotos. Don’t be afraid to use behind the scenes/now pics. Ex. Images of staff working, pics of fun summer work party. (Tasteful of course!) Let people know you’re real and not afraid to
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Categories: Social Media.

What is a VA anyway?

So many entrepreneurs are using online assistants or a virtual office assistant. What are they? A VA (for short) is generally self-employed and provides professional administrative, technical, or creative (social) assistance to clients remotely from a home office. Do you often wonder WHY someone hires a VA, what the benefits are, and if it’s right for you? Then read away….  Some of the benefits of hiring a VA (vs having staff in your office) for various tasks are (which is not all inclusive). Easy payroll! VA’s are contracted so you don’t need to pay out employee benefits, have them on
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Categories: Tips For Running A Business.

Boost Your Video Marketing With YouTube Cards

This feature already exists on YouTube called annotations which you embed into your video so this is taking it up a notch. Annotations alone work on the full web version of YouTube, and is now available on the mobile version and adds a layer of interactivity to your videos. YouTube has introduced YouTube Cards (you’ll now see a tab in the video editor called Cards) which work on both platforms.  Purpose: They can inform your viewers about other videos, products, playlists, websites and create a call to action.  Who Can Use Them: Anyone can use YouTube Cards, but you must
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Categories: Marketing, Podcasts, Social Media, and Tips For Running A Business.

Learn How To Get Started On Pinterest

Pinterest is known for fun boards to search recipes, the latest trends, DIY projects and more.. but did you know it is an amazing Social Media platform to create more exposure and interest in your business? Here are the best tips on how to get started. Create your business profile: It has the basics like a profile picture, website, description, and you can even create your own custom url for the profile page (like www.pinterest.com/fakecompany) It also has a small spot to put your social media links. Boards: Next you will have to create boards. Think of your business topics
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Categories: Blog, Marketing, and Social Media.