To start at the beginning, think of a podcast as a very short audio presentation that you can listen to online or through a wide variety of digital players, usually MP3 players. Podcasts are sent via RSS or Real Simple Syndication, which allows a podcast to be played on any device or any website subscribing to the RSS feed. Podcasts can be informative, funny, instructional, and even provide unique perspectives. They can be used by businesses and companies to talk about their products, or to provide an auditory version of content marketing for those that would rather listen to the
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Have you ever stopped to consider how many business professionals today have some type of book, either a good old fashioned book in print or a digital ebook, out in their name? If you have, you aren’t alone. In fact, many business coaches and marketing experts consider a book as the new business card, and there are some very definite benefits to putting pen to paper and getting published. Understanding why this is such a valuable exercise starts with taking a closer look at how having a book can help your personal brand and create a unique position in the
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Everyone talks about systems and how important they are. But what does it all mean? Why are they important to grow your business and where do you start? What do you need to put into place? Dan Kennedy says that “All wealth is based on systems.” and his good friend Keith Lee states that “For a business owner, systems set you free.” I couldn’t agree more! Systems are critical to being organized, increasing customer service and efficiency. When you have repetitive tasks or scenarios in your business it’s wise to create a system of procedures. So what are some basic
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