Archives for prelaunch

The Why, What & How’s of a Pre Launch

So we’ve talked about info products and also launches [launches aren’t just for info products mind you]. And you may have seen me mention a Pre Launch. You may be thinking – hey – if I’m launching my product/book/service/website – why are we talking about a Pre Launch? The WHY Think of the Pre Launch as paving the way for a successful launch. You are ‘seeding’ your audience for what’s to come. You are creating a buzz around your product/service/book etc. By doing so, you create some anticipation and curiosity. Feeding into that natural human instinct to (a) wanting to
Read More

Categories: Blog, Marketing, and Tips For Running A Business.