Archives for smooth sailing

What To Look For In A Top Email System For Marketing

Online marketing, and being able to get a target audience engaged and interested in your business (products or service) starts with making meaningful connections. While this can be achieved on social media or through blogging, there is a very big plus in using e-newsletters, emails and broadcasts to reach people and to capture their interest. There are so many options and killer features out there… so what should you consider before signing on with an online email system? It does depend on your list size, your needs and goals – but here are 4 things to look for in an
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Categories: Marketing.

How to Increase Conversations on Twitter

Need help increasing your conversations on twitter – i.e., getting more shares, comments, retweets, favorited posts? It can be a difficult task but not to worry, it can be done with a few helpful tips! IMAGES: Next time you post, be sure to use images. Tweets with images generate 55% more leads. A no brainer right? There are a couple tips to consider however: Stay away from stockphotos. Don’t be afraid to use behind the scenes/now pics. Ex. Images of staff working, pics of fun summer work party. (Tasteful of course!) Let people know you’re real and not afraid to
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Categories: Social Media.

Podcast Interview on Safeguarding Your Business

On episode 10 of Safeguarding Your Business, we talked about how some business owners try to do everything in their business themselves which can be counter-productive!  To grow your business, you need to take a step back and see the big picture – and seek to work more ON your business not IN your business. Host Ernie Bryan interviews Smooth Sailing Online Support owner Lyndsay Phillips. Things Learned In This Interview: 1. What is a Virtual Assistant (VA) brief explanation of the whole Virtual Assistant (VA) phenomenon. 2. Some examples of work that business owners should consider outsourcing to a VA
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Categories: Blog, Podcasts, and Tips For Running A Business.