Archives for social media marketing

Tips For Marketing Your Podcasts

For any business, marketing is essential to inform your target audience about the benefits of your products or services over the competition. Finding new ways to market those podcasts is an important part of continuing to grow your business and engage your client base and potential targets. To help you get started, here are some important strategies to incorporate as a podcast marketing plan: Opt-in – pop-ups to get people to opt into your email list are a great way to be able to continually provide information for your listeners on new podcasts. You also do this with an SMS
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Categories: Blog, Marketing, and Podcasts.

The Scoop On Facebook Video Ads

Most, but certainly not all businesses, are using Facebook as an option for social media marketing or SMM. However, these are not really advertisements as such, rather they are simply postings to Facebook that are marketing tools not dissimilar to short email marketing programs. We all know that Facebook Ads, and sponsored Newsfeed Posts are popular and can definitely work to boost your email list and online events. Facebook has now launched a new option for businesses in the form of Facebook video ads. This combines the visual effects of YouTube with a catchy text message that will appear on
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Categories: Marketing and Social Media.

How to Increase Conversations on Twitter

Need help increasing your conversations on twitter – i.e., getting more shares, comments, retweets, favorited posts? It can be a difficult task but not to worry, it can be done with a few helpful tips! IMAGES: Next time you post, be sure to use images. Tweets with images generate 55% more leads. A no brainer right? There are a couple tips to consider however: Stay away from stockphotos. Don’t be afraid to use behind the scenes/now pics. Ex. Images of staff working, pics of fun summer work party. (Tasteful of course!) Let people know you’re real and not afraid to
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Categories: Social Media.

BuzzSumo

    Learn what content is popular with the help of BuzzSumo  If you ever thought you’d want to combine easy access to data, here is your chance. James Blackwell, Steve Rayson, and Stephen Walsh, hailing from across the pond, (UK), have brought their ingenuity and the best in Marketing know-how to create BuzzSumo. It’s like combining ideas, concepts & relevant data and putting them all in one place. BuzzSumo is definitely the latest application of Media statistics gaining ground in the Marketing/Social Media circles.  It’s available to anyone who wants to share info and/or those who want to know
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Categories: Marketing, Social Media, and Tips For Running A Business.

Landing Pages 101

As the folks over at Unbounce (“The Landing-Page Builders for Marketers”) say, “Never start a marketing campaign without a dedicated landing page!” But what’s a dedicated landing page, you ask? Put simply, it’s a stand-alone page that is designed for a specific marketing campaign, that is separate from your website and designed only to receive campaign traffic. The beauty of the landing page is that it offers visitors only a single action — clicking on your call-to-action — and can and should be used for all of your campaign needs. But before you take off on a direct flight to
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Categories: Blog, Marketing, and Social Media.

Top “How To’s” To Boost Twitter Engagement

If you are one of those people who thinks that Twitter is “for twits” — that it’s just another social media site for kids, full of inconsequential information — think again. The Twitter-verse is a very large group of people (500 million users — over half of whom are active) who are interested in knowing what other people are thinking, doing and feeling. In short, it’s a social-media marketer’s dream. When used properly, Twitter can be a great tool to help you engage with your audience. That said, there’s a little more to it than sharing random thoughts. Here are a
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Categories: Blog, Marketing, and Social Media.

No Excuse – A Month’s Worth of Social Media Content!

  It’s hard to be creative on a daily basis and come up with new ideas and new posts for social media, so here is a quick list to get you by! 1.  Community news2.  Community events3.  What have you sponsored recently?4.  Your favorite charity – give them a plug!5.  Office news – I’m sure there must be something going on – newly decorated office, new pet, new employee, wedding, new baby?6.  Your news – don’t be afraid to say what’s going on in your life too!7.  Testimonials – share the wonderful things that people are saying about you, your
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Categories: Social Media.