Archives for Social Media

Top 10 Ways To Launch Your Info Product

  You have an idea for an info product, or perhaps you’ve already got one in production. What a great way to have a lower tiered product to bring people into your sales funnel and engage in your content! It’s also a fabulous way to show that you are an expert in your field! So now that you have one – what next? Most entrepreneurs create a launch – and sometimes even a pre launch (which I will talk about next week). What can that entail? Keep reading!   1 – Sales Page: Create a long sales page for your product. Cover
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Categories: Blog and Marketing.

The Scoop On Facebook Video Ads

Most, but certainly not all businesses, are using Facebook as an option for social media marketing or SMM. However, these are not really advertisements as such, rather they are simply postings to Facebook that are marketing tools not dissimilar to short email marketing programs. We all know that Facebook Ads, and sponsored Newsfeed Posts are popular and can definitely work to boost your email list and online events. Facebook has now launched a new option for businesses in the form of Facebook video ads. This combines the visual effects of YouTube with a catchy text message that will appear on
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Categories: Marketing and Social Media.

Boost Business Content Marketing Options With Slideshare

Everyone has heard that content is king and content marketing is the thing to use to drive traffic to your website, but what do you do if you need to create more interest in your content – give it some more ‘zing’, attention and exposure? If you have ever found yourself wondering if there is a better way to provide content marketing without writing blogs or articles, then SlideShare is the answer to your dreams. SlideShare is a free website that is a combination of a social media site and a content repository that is developed by the community itself.
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Categories: Marketing and Social Media.

Periscope 101 – 5 Ways To Use It In Your Business

By now you should have heard of Periscope – it’s all the rage as they say! Some of you, though may be thinking “Oh it’s just for fun – or just for the younger generation”. WRONG! Some of you are probably wondering what exactly it is and why or how you should use it for your business. It’s a form of live video – where people can join, interact and watch while you film these live broadcasts. Launching in March of 2015 – by August they already boasted 10 million accounts – crazy right? Now it’s only available on Android
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Categories: Marketing and Social Media.

Podcasts 101: Making Things Simple

To start at the beginning, think of a podcast as a very short audio presentation that you can listen to online or through a wide variety of digital players, usually MP3 players. Podcasts are sent via RSS or Real Simple Syndication, which allows a podcast to be played on any device or any website subscribing to the RSS feed. Podcasts can be informative, funny, instructional, and even provide unique perspectives. They can be used by businesses and companies to talk about their products, or to provide an auditory version of content marketing for those that would rather listen to the
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Categories: Marketing, Podcasts, Social Media, and Tips For Running A Business.

How to Increase Conversations on Twitter

Need help increasing your conversations on twitter – i.e., getting more shares, comments, retweets, favorited posts? It can be a difficult task but not to worry, it can be done with a few helpful tips! IMAGES: Next time you post, be sure to use images. Tweets with images generate 55% more leads. A no brainer right? There are a couple tips to consider however: Stay away from stockphotos. Don’t be afraid to use behind the scenes/now pics. Ex. Images of staff working, pics of fun summer work party. (Tasteful of course!) Let people know you’re real and not afraid to
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Categories: Social Media.

What are the building blocks of fast business growth?

Everyone talks about systems and how important they are. But what does it all mean? Why are they important to grow your business and where do you start? What do you need to put into place? Dan Kennedy says that “All wealth is based on systems.” and his good friend Keith Lee states that “For a business owner, systems set you free.” I couldn’t agree more! Systems are critical to being organized, increasing customer service and efficiency. When you have repetitive tasks or scenarios in your business it’s wise to create a system of procedures. So what are some basic
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Categories: Tips For Running A Business.

What is a VA anyway?

So many entrepreneurs are using online assistants or a virtual office assistant. What are they? A VA (for short) is generally self-employed and provides professional administrative, technical, or creative (social) assistance to clients remotely from a home office. Do you often wonder WHY someone hires a VA, what the benefits are, and if it’s right for you? Then read away….  Some of the benefits of hiring a VA (vs having staff in your office) for various tasks are (which is not all inclusive). Easy payroll! VA’s are contracted so you don’t need to pay out employee benefits, have them on
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Categories: Tips For Running A Business.

BuzzSumo

    Learn what content is popular with the help of BuzzSumo  If you ever thought you’d want to combine easy access to data, here is your chance. James Blackwell, Steve Rayson, and Stephen Walsh, hailing from across the pond, (UK), have brought their ingenuity and the best in Marketing know-how to create BuzzSumo. It’s like combining ideas, concepts & relevant data and putting them all in one place. BuzzSumo is definitely the latest application of Media statistics gaining ground in the Marketing/Social Media circles.  It’s available to anyone who wants to share info and/or those who want to know
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Categories: Marketing, Social Media, and Tips For Running A Business.

Understanding Social Media Post Lingo!

There’s social media post lingo? There is for me, in my business! It helps me categorize types of posts when getting my staff to take on tasks and work on drafts for my clients. They may not be well known terms ‘out there’… but I find them helpful none the less. Let me share them with you. Text Post: This is a post that is strictly text. Typically they are fun quotes, tips and pieces of advice that are quick to read and easy to share. It also shows that you know your stuff and are an expert in your field
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Categories: Blog, Marketing, and Social Media.