Are You Leveraging Your Podcast To Create Visibility, Leads & Authority-Boosting Content?
Get the Podcast Leverage System™
4 Steps To Creating Consistent Authority-Boosting Content With Less Overwhelm
You invest A LOT into podcasting, whether you are a host or a guest.
Your time, your resources, your team, and money.
So why not LEVERAGE the HECK out of it and…
Skyrocket Your Visibility
Be Seen As The Go-To Expert
Create Consistent Content
Optimize For Leads
Here’s What I Know About Podcasting…
After hosting podcasts since 2014, launching and producing client podcasts, guesting on hundreds of shows, helping clients grow to 6-8 figures, and running a thriving content marketing agency plus podcasting agency…ya tend to see some patterns and understand what strategies work and what doesn’t.
YOUR PODCAST IS NOT A SILO
Your podcast interviews are not some marketing strategy that stands alone and does all the heavy lifting for your business. It needs to work in conjuction (like an eco-system) with your messaging, sales, funnels, content and social media marketing plans. They all work together to propel your business forward and meet your goals.
YOUR BRANDING MATTERS
Your brand attracts your ideal client, breeds superfans and loyal clients – so don’t ignore branding when you showcase your podcast (and guest interviews). Even when you guest on a show, you CAN control the branding of the content you share.
YOU NEED CONVERSION STRATEGIES
You can’t expect your ideal client to rush to buy after listening to an episode. You need to be intentional and strategic and use every opportunity to convert listeners to leads, and leads to clients.
YOU NEED CONSISTENT CONTENT
Yup content is STILL KING. It helps attract your ideal client, so they know you are THE authority, go-to-expert and the only solution for them. And if you aren’t consistent, you’ll slip into the recesses of the social media feed and risk no longer being top of mind.
That’s Part Of The Reason We Created The Podcast Leverage System
And more importantly, help our podcasting clients publish episodes (with Show Notes & Call to Actions), create engaging content plus repurpose for consumable video content including YouTube shorts and reels.
Whether you are a podcast host or guest – you have created a TON of content that showcases you as an authority that you can leverage without burning the midnight oil.
About Us
We started as a full service Content Marketing Agency (with Smooth Sailing Business Growth as the umbrella company) so having us as a strategic partner gives you a FULL team at your fingertips. We plan, publish, optimize and promote your content through the web, social media and email so that you can have more leads, more clients with less stress and more freedom. Through my amazing team, we partner with entrepreneurs, coaches, authors, and speakers, who are seeking fast-paced business growth but have finally come to the realization that they can’t do it alone, do it all and do it well.
Through Smooth Business Podcasting we promote and leverage podcasts to help businesses like you gain more leads, increase visibility, boost authority and grow. In other words we are a one stop shop for all things podcasting!
As Seen On:
How To Create A System That Boosts Your Podcast Guesting ROI
Stop wasting time being interviewed as a guest expert to an audience that is not bringing you leads or ideal clients!
Recent Podcast Episodes
How To Use Podcast Guesting As Your Gateway To Speaking On Stage
When you hear that someone is a speaker and see that the speak on venues and stages – what is your gut reaction – impressed right? You instantly know they are a coveted authority that is an expert at something. If you want that kind of credibility and become a highly paid authority – then podcast guesting is your gateway to speaking on stage. Today we speak with Anastasia Lipske, a speaker and podcast booking agency to share tips on how to bridge that gap from podcasts to the stage.
Mastering the Art of Podcast Pitching: Attracting High-Profile Guests
Have you ever listened to a podcast and wondered how they got A list guests?
Do you have your eye on some high profile or killer guest that you’d love to invite, but you feel too nervous to ask?
Been there! When I connected with Catherine B. Roy and saw she had a nobel prize winner and high profile athletes on her podcast I invited her on my show to pick her brain and find out her secret sauce to landing those guests.
Monetize Podcasting By Elevating Your Collaboration Skills
The quickest way to growing your business, in my books, is collaborating with other businesses that serves a similar audience as you. And the beauty of podcasting is that you get an instant foot in the door to have that collaboration conversation if your guest (or the host) is that fit.
So I have collaboration expert Meg Burrage of Collaboration Station on to share how to approach collaborations, your options and opportunities and how to find them.
How To Use Podcast Guesting As Your Gateway To Speaking On Stage
When you hear that someone is a speaker and see that the speak on venues and stages – what is your gut reaction – impressed right? You instantly know they are a coveted authority that is an expert at something. If you want that kind of credibility and become a highly paid authority – then podcast guesting is your gateway to speaking on stage. Today we speak with Anastasia Lipske, a speaker and podcast booking agency to share tips on how to bridge that gap from podcasts to the stage.
Mastering the Art of Podcast Pitching: Attracting High-Profile Guests
Have you ever listened to a podcast and wondered how they got A list guests?
Do you have your eye on some high profile or killer guest that you’d love to invite, but you feel too nervous to ask?
Been there! When I connected with Catherine B. Roy and saw she had a nobel prize winner and high profile athletes on her podcast I invited her on my show to pick her brain and find out her secret sauce to landing those guests.
