Attracting & Acquiring Customers Faster

Feb 21, 2018

“Niche down and do what you really love doing.”

Lyndsay Phillips accepted an opportunity to be guest starred on the awesome Entrepreneur on Fire Podcast with John Lee Dumas to talk about how to acquire customers faster and easier.




Let’s Talk About How To Acquire Customers Faster

Lyndsay is the captain of content marketing with Smooth Sailing Business Growth, serving entrepreneurs who seek fast-paced business growth and want to acquire customers faster but realize they can’t do alone, do it all, & do it well.

Resources Mentioned:

3 Key Points to Acquire Customers Faster:

  1. Consistency wins in so many levels.
  2. Set up your procedures and systems in place right at the start of your business.
  3. Niche down and do what you really love doing.


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Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

  • [01:01] – Lyndsay lives in Ontario, Canada with her family
  • [01:30] – “Anything is possible when you’re an entrepreneur”
  • [01:46] – Lyndsay’s expertise is in helping entrepreneurs acquire customers faster with content marketing
  • [02:19] – Share something we don’t know about your area of expertise that as Entrepreneurs, we probably should: A lot of entrepreneurs get lost in hacks but what’s really important is consistency. Having that content consistently affects how you proceed
  • [05:05] – Worst Entrepreneurial Moment: Lyndsay’s business had tremendous growth as she started, her revenue spiked up but she couldn’t keep up. She was overwhelmed, stressed out, and she realized the system she put in place doesn’t work anymore — it wasn’t scalable. That time, she found herself sitting on the couch at 10:00 p.m., looking at her computer crying
  • [07:47] – “You need a team — you can’t do it on your own”
  • [08:00] – Have clear systems and procedures
  • [09:00] – Entrepreneurial AH-HA Moment: Lyndsay’s business was formerly a general VA firm which did almost everything for their clients. At one point, Lyndsay just stopped and thought about what she really wanted to do and what she hated to do. She realized what she did well for her business is content marketing so she niched down that path
  • [11:03] – “Don’t be afraid to niche down”
  • [12:17] – Think about what you love doing and do that
  • [15:24] – The Lightning Round
    • What was holding you back from becoming an entrepreneur? – “Fear”
    • What’s the best piece of advice you’ve ever received? – “Suck it up”
    • What’s a personal habit that contributes to your success? – “I am a control freak”
    • Share an internet resource, like Evernote, with Fire Nation – Teamworks
    • If you could recommend one book to our listeners, what would it be and why? – No BS Ruthless Management of People – “it really gave me some perspective ”
  • [20:18] – Content marketing is a huge strategy to acquire customers faster
  • [21:14] – Get involved and have conversations with people
  • [21:25] – Connect with Lyndsay on Smooth Sailing Business Growth
  • [21:27] – Get Lyndsay’s Social Media Roadmap on