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Advertise On LinkedIn Like A Pro
In this episode we hear some killer strategies on how to advertise on LinkedIn like a pro from LinkedIn Ads pro, AJ Wilcox, founder of B2Linked.com, a LinkedIn Ads-specific agency, and an official LinkedIn partner that manages among the world’s most sophisticated accounts worldwide.
Here are some questions I asked AJ:
- There are a few ways to advertise with LinkedIn- can you give us a summary of what they are?
- How do you know which is best for you?
- Sponsored InMail has become quite popular and is being used more and more – what are some do’s and don’ts when looking to invest in this advertising?
- What are realistic expectations when launching an InMail ad?
- Is it something any entrepreneur can do, or is it quite involved like Facebook Ads?
We also touch upon retargeting, look-a-like audiences, the pro’s and con’s of different advertising methods. If you are looking to advertise in LinkedIn do not miss this episode!