All Things Content Marketing

Jan 16, 2024

All Things Content Marketing!

Loved chatting on the Behind The Content Podcast to share how to leverage your branded podcast, the importance of content marketing, and all things content marketing! 

Key takeaways:

  • Niche down and be intentional about your podcasting goals.
  • The podcasting industry has grown and become more mainstream, allowing for greater reach and exposure.
  • Don’t view podcasting as a side project; use it as a marketing tool to grow your business.
  • Leverage your podcast by publishing episodes on your website and distributing them across various platforms.
  • Repurpose podcast content into different formats to reach a wider audience.
  • Networking and building relationships within the podcasting community is essential for growth and opportunities.
  • Use tools like audiograms and video editing software to create engaging content for social media.
  • Have a system in place to streamline podcast production and marketing efforts.
  • Start guesting on podcasts before launching your own to gain experience and build authority.



[00:00]  The Power of Niche: Behind the Scenes of Content Marketing and Podcasting

[08:20]  Tips for Successful Podcast Marketing and Branding

[17:56]  Efficient Ways to Market a Podcast for Sustainable Business Growth

[25:23]  Building a Strong Podcasting Community and Leveraging Networking Opportunities

[33:45]  Tips for Networking at Events and Using the Podcast Leverage System

[37:46]  4 Steps to Create Authority-Boosting Content for Your Podcast

[43:07]  Using Audiograms for Effective Podcast Marketing



PodTask: a tool for managing podcast production tasks.

Pod Pros: a tool for podcast production and promotion.

Recast Studio: a tool for creating audiograms and video clips from podcast episodes.


About The Podcast: 

Welcome to “Behind the Content,” the latest podcast series brought to you by Recast Studio, where we peel back the curtain on the world of podcasting and content creation. Each week, join our host as they dive deep into the minds of some of the most influential podcasters and creators in the industry. 

Discover the untold stories of their journey, the challenges they’ve overcome, and the strategies they’ve employed to build their platforms and engage their audiences. From the initial spark of an idea to the nitty-gritty of production and distribution, “Behind the Content” offers a unique glimpse into the creative process and the business of content creation.

Whether you’re a budding podcaster, a seasoned content creator, or just someone who loves a good behind-the-scenes story, this show is your backstage pass to the insights and experiences of those who have made a mark in the digital space. Tune in to “Behind the Content” and be inspired to take your own content to the next level.

>>Watch on YouTube


Social Links:


httpswww.leverageyourpodcast.comfree 1

Leverage & Promote Your Podcast (or One’s You Guest On) With The Partnership of Smooth Business Podcasting 

What if you could record a podcast and have a team of experts handle it ALL (and have less stress, and more time to focus on your business)?

What if you had a system that enabled you to produce and promote your podcasting content like clockwork without the headaches?

What if your podcast guesting/show brought you more leads and clients?

What if you had ONE company that did it all and you spent less time project managing team members and the moving parts that go with podcasting?

You CAN produce, promote and leverage podcasts to help businesses like yours gain more leads, increase visibility, boost authority and grow. Email us at