Attracting An Audience Through Authentic Brand Messaging

May 24, 2023

Authentic Brand Messaging

Is your podcast or business attracting the right listeners or clients? 

Clear communication and a clear message is key. Let’s get some message therapy with brand strategist Hersh Rephun where he shares what you need to do BEFORE you brand your podcast or business, tips on creating a branded message and why selling the truth is the principle behind it all.

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Here are some highlights:

  • Explore Hersh Rephun’s ground-breaking massage therapy approach to branding and copywriting, opening new avenues for business innovation.
  • Grasp the value of clear and succinct messaging to streamline your business communication and enhance comprehension.
  • Dive into the intriguing world of humor, storytelling, and emotion to create engaging language that captures your audience.
  • Cultivate trust and loyalty with your audience through honest and transparent messaging.
  • Evolve your communication style with indispensable tips, focusing on active listening and honing your messaging for maximum impact.

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Key Moments: 

[00:06:27] – Challenges in Messaging,
Hersh discusses the challenge of coming up with the right messaging for a brand. He shares his process of distilling a brand’s message down to a few sentences and finding the right tagline.

[00:11:36] – Finding the Right Balance,
Hersh talks about the importance of finding the right balance in messaging, not using too many words or being too concise. He shares examples of successful ads that were able to convey the message with economy of words.

[00:15:45] – Importance of Podcast Naming,
Hersh emphasizes the importance of having a podcast name that accurately reflects its content. He encourages podcasters to take the time to come up with a catchy name that accurately conveys their show’s theme.

[00:17:34] – The Importance of Clarity in Podcasting,
The first contact a prospective listener will have with a show is the description. It should communicate what is special about the show and differentiate it from others. It is essential to get clarity on the show’s purpose and message.

[00:18:14] – Finding Yourself in Podcasting,
Finding oneself is essential in podcasting. If the show is born out of a personal epiphany, then that is the best place to start. However, if it is a business podcast, it is necessary to do a deep dive on one’s goals and motivation.

[00:20:09] – The Importance of Truth in Messaging,
Honesty is crucial in messaging. It is impossible to escape the truth, especially in a world where something like the pandemic affects everyone. People want to connect with what is real, so it is vital to be authentic in messaging.

[00:25:14] – The Role of a Message Therapist,
Message therapy is a combination of copywriting, strategy, and therapy. It is about getting to know the client’s passion, story, and why. It is essential to connect with clients, understand them, and let the magic unfold.

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The Importance of Truth in Messaging

Being authentic and truthful in messaging plays a vital role in connecting with the audience on a more profound level.

Brands should focus on conveying their core values honestly and unapologetically, which can help create trust and loyalty among their audience. Hersh Rephun emphasizes the significance of being genuine in messaging during his conversation with Lyndsay Phillips. He suggests that while fabricating a message may seem easier, people are more likely to connect with messages that ring true. Rephun advocates for brands to prioritize messaging that reflects their authenticity, which will ultimately lead to deeper connections with their target audience.

The Role of a Message Therapist
A message therapist helps businesses craft clear, compelling, and authentic messages by understanding their brands and goals at a deeper level. By actively listening, empathizing, and inquiring, a message therapist can identify the core values and unique selling points of a brand and create messaging that aligns with these elements. Hersh Rephun’s approach to message therapy differs from traditional copywriting, as he emphasizes the importance of understanding a client’s brand, goals, and character traits before crafting messaging that resonates with their target audience. His method involves asking clients questions to learn about their personalities, life experiences, and product offerings, which he then distills into an emotionally compelling message that truly connects with audiences. Focusing on humor and storytelling, Rephun demonstrates how a message therapist can help businesses create authentic messaging that stands out and leaves a lasting impact on their audience.

Challenges in Messaging
Crafting a compelling message for a business can be challenging, as it often involves striking a balance between providing sufficient information and creating a concise message that resonates with the target audience. A well thought-out message should incorporate the key elements of the brand, its offerings, and its unique selling points. Additionally, the business owner needs to ensure that the language used is clear, engaging and speaks directly to their target audience. Hersh Rephun discussed the common struggles businesses encounter when trying to create effective messaging during his conversation with Lyndsay Phillips. He explained how many businesses feel apprehensive about talking about themselves or their services, fearing that it may come across as self-indulgent. Rephun empathizes with these concerns but stresses that considering what the audience wants to hear and how the brand wants to be perceived is crucial for developing a compelling message.

The Importance of Clarity in Podcasting
In the world of podcasting, clarity is essential for attracting and retaining an audience. Podcasts need to have a clear purpose, target audience, and value proposition for listeners. By establishing these factors, podcast creators can efficiently communicate their message and attract an audience that resonates with the content being provided. During the interview, Hersh Rephun emphasized how crucial it is for podcasters to have a well-defined message and an appealing podcast name that accurately represents the content. With the growing competition in the podcasting space, having a clear and distinctive message becomes even more vital for standing out and appealing to the audience. Rephun recommends focusing on delivering value through messaging that resonates with the target audience to attract more listeners and thus grow their podcast and brand.

Finding Yourself in Podcasting
Creating a successful podcast involves staying true to one’s passion and interests, as well as understanding the target audience. Podcasters should explore their unique perspectives and experiences, which can help them find their voice and develop content that stands out in a crowded market. Hersh Rephun believes that for podcasters to genuinely resonate with their audience, they must first know themselves and their passions. As a comedian and branding expert, Rephun brings his humor and creativity to help brands find their voice. He also advises podcasters to be unafraid of expressing their authentic selves and challenge conventional branding norms by truly understanding their audience’s needs and expectations.

About Hersh

With dual chops in comedy and advertising, Hersh Rephun has enjoyed an eclectic career spanning two decades as a message therapist, and as a standup comedian playing gigs across the country. Empathy and accessibility are the hallmarks of his work. He hosts the popular Truth Tastes Funny podcast (ranked in the top 3% of podcasts globally, according to ListenNotes), seeking survival tips for a chaotic world, and has followed it up with YES, BRAND, helping Founders and CEOs tackle branding challenges with humor and humanity.

Hersh maintains that a brand’s voice should translate across all of its communications, internal and external. He came to this conclusion after leading teams in PR, Creative, Brand Strategy, Global Partner & Franchisee Relations.

His clients include changemakers, market leaders, agencies, institutions, production companies, and Oscar-winning filmmakers. As a brand storyteller, he operates on one simple principle: sell the truth.

In 2021, having guided clients and colleagues in a host of social action campaigns, Hersh and Isack Fadlon formally launched The KOSHER Brand, a streetwear brand committed to goodwill, inclusion, and equity.


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