Being brand consistent on social media could mean a few things, but here are some key elements you need to look at.
Hey everyone, welcome to another episode of Smooth Sailing Online Support TV. I’m your host and captain, Lyndsay Phillips, steering you through the choppy waters of fast-paced business growth.
I want to talk to you today about your social media branding and asking yourself if the branding that you have on your social media platforms is consistent with your website and the brand that you want to portray. A lot of people sort of forget about being brand consistent, and a lot of new clients that I get have that issue as well, which I of course rectify quickly.
Let me show you what I mean.
You’ll see here my client, Mike with CEO Warrior… his branding has got the gold, and the silver, and it’s kind of edgy, so if you look on his Facebook page you’ll see he’s got his image, his credentials which are always important, and the branding completely matches, very brand consistent. Here in this case he has an offer (which I’ll show at another time).
I’m going to check out another company, and this looks quite pretty. It’s well-laid out, and nice colors. Consistent on the website, but when you go to the web page, yes they have their logo, which is awesome.
My critique on this one is to keep the logo there in the profile, but to sort of explain a little bit better about what the business is and what they offer here. Because these two are the same, so you want to kind of differentiate that. It’s basically ad space that you want to use, right, and showcase.
Here is my website, Smooth Sailing Business Growth, so smoothbusinessgrowth.com. If you go to my website, you’ll see that this is the page, I have the profile as well. There is my branding, my branding up here. Here I happen to give away an offer, an ebook. Grab them while they’re there. If I go to my profile, you’ll see here that of course there’s the picture of me, but the branding is matching.
Now, I’m going to show another website that’s not brand consistent.
This website is really nice. I love the colors, I love that it has a picture of their store front, so you can see the font, and the colors. If you go to their Facebook page, it does not have any of that. It doesn’t even have their business name on the graphic here expressing what it is that they have available, none of the colors match the website. That’s an example where it needs to have that consistent branding through all marketing channels.
Hopefully that illustrates my point about being brand consistent on your social media platforms.
If you do want more help in your business and keeping your brand consistent, having a cohesive brand, your logo, your website, your social media platforms, even your landing pages in your marketing, reach out to us. We do help clients with that. It’s ssonlinesupport.com.
Until next time folks…
Have a profitable and productive week, and may the winds always be at your back.