Blogging is the biggest form of content marketing, for a ton of reasons:
- Google likes fresh content on your website.
- When promoted correctly, it brings a stream of organic traffic to your site, boosting your SEO.
- Showcases you as an expert in your field.
- Helps to build trust with your audience.
- Allows you to make offers, with powerful call to actions.
Whether you write your own blog posts or source that out to a writer – your content needs to get out there! Here is how we can help.
Content Creation: We are partnered with writers and copywriters to create the articles for you. We can help suggest the topics based on your customer avatar, your expertise and your sales goals.
Publishing: We publish in WordPress (and other platforms), complete with featured images.
SEO: We SEO the post using SEO Yoast to optimize your blog.
Optimize: We can optimize with more images, Click To Tweets for increased engagement and sharability, call to action buttons and more.
Promote: We create, implement and publish the promotion through social media and emails, including graphics.
Analyse: We also review your analytics so you know which posts are getting the most action and resonate with your audience.
Recycle & Reuse: We use various strategies to leverage, recycle and reuse your blogs to get more bang for your buck!
Meanwhile, we take your content marketing strategy into consideration, your branding, unique selling proposition and business growth goals. All content is intertwined, so we look at the whole picture to ensure that your branding is spot on and all is working in tandem to maximize your sales funnel and goals.