Everyone has heard that content is king and content marketing is the thing to use to drive traffic to your website, but what do you do if you need to create more interest in your content – give it some more ‘zing’, attention and exposure?
If you have ever found yourself wondering if there is a better way to provide content marketing without writing blogs or articles, then SlideShare is the answer to your dreams.
SlideShare is a free website that is a combination of a social media site and a content repository that is developed by the community itself. It is in some ways like Wikipedia, but a lot more exciting and interactive.
How it Works
If you have presentations that you have created, either PowerPoint presentations, videos, or even PDFs and other types of documents you can simply upload them to the site.
Once on the site they are fully searchable by keyword, and you can link all your posts or uploads back to your main website, your blog, or even your social media marketing program, it is really up to you. They are super shareable, easy to embed in your websites, visual, user friendly and quick to digest.
It is not easy to get anything posted online to go viral, especially if it is one of the millions of things uploaded to YouTube every day. By posting to SlideShare, and using keywords that will get your post traffic, it is possible to attract a lot of attention.
The site has a homepage, and the most popular posts on the site are placed on that homepage and seen by all visitors. With over 130 million page views a month, that is a lot of traffic to see your content and then to click through to your website.
Tips to Consider
If you are going to add something to SlideShare, there are some important factors to make it effective and to use it for branding purposes. With every post be sure to:
- Optimize it for SEO with keywords and secondary keywords in headers and the body of the presentation.
- Make it visually appealing and interesting (don’t overload it with text)
- Choose a title that is going to get people interested in reading more
- Ensure your company brand is visible on all pages and make sure you link everything back to your website and social media sites.
SlideShare is a great tool for content marketing. It is free, fun and, with just a little tweaking of your presentations and content, it will be a great way to drive traffic to your website.