Podcast

When you hear that someone is a speaker and see that the speak on venues and stages – what is your gut reaction – impressed right? You instantly know they are a coveted authority that is an expert at something. If you want that kind of credibility and become a highly paid authority – then podcast guesting is your gateway to speaking on stage. Today we speak with Anastasia Lipske, a speaker and podcast booking agency to share tips on how to bridge that gap from podcasts to the stage.

Have you ever listened to a podcast and wondered how they got A list guests?

Do you have your eye on some high profile or killer guest that you’d love to invite, but you feel too nervous to ask?

Been there! When I connected with Catherine B. Roy and saw she had a nobel prize winner and high profile athletes on her podcast I invited her on my show to pick her brain and find out her secret sauce to landing those guests.

The quickest way to growing your business, in my books, is collaborating with other businesses that serves a similar audience as you. And the beauty of podcasting is that you get an instant foot in the door to have that collaboration conversation if your guest (or the host) is that fit.

So I have collaboration expert Meg Burrage of Collaboration Station on to share how to approach collaborations, your options and opportunities and how to find them.

Wow 100 episodes of the Leverage Your Podcast show. Boy that went by fast! There have been so many changes since I launched this show (and lord knows since I’ve started podcasting 8 years ago). Today I’m sharing some changes, lessons and tips that I gained over the past couple of years while in the trenches and helping clients with their podcasts too!

Not only did I do a podcast trailer swap with Adam Baruh of Beyond The Microphone Podcast, but we did a podswap! I loved sharing my journey, the courage needed to start a podcast and put myself out there. We also talked about how to leverage a podcast to grow, create authority boosting content and more.

Are you guessing at how to promote your podcast in a way that builds your audience and attracts new leads? Have you ever considered paid advertising methods to boost your results? My friend Tori Barker and I did a live training sharing organic and paid promotion strategies to do just that so in today’s episode I’m sharing our advice on how to turn your podcast from a passion project to a profitable marketing tool.

Podcast guesting has emerged as a crucial marketing strategy, enabling professionals to reach broader audiences and establish a formidable online presence. I guested on the Learn More Earn More show with client and friend Nancy Juetten, and chatted about the art of podcast guesting and the best practices to maximize its benefits. We dive deep into the importance of strategically leveraging and repurposing podcast interviews to expand reach, attract ideal clients, and generate leads.

Why am I not getting booked on more podcasts?

Why am I not getting leads and clients from podcast interviews I guest on?

Well I have a few reasons why and some solutions to fix it – how to position yourself as a guest expert, how to take control over the interviews so that you are seen as an authority and how to leverage the episodes to maximize your authority, influence and leads.

Content creation can be super overwhelming and as a result often gets dropped or forgotten.

The problem is – you HAVE to have content to stay visible.
You NEED content to attract your ideal client

And with all the changes taking place online – it can feel even harder.

I chatted with Anatolii Ulitovskyi on his podcast Unmiss. Listen for answers on how to create content that attracts your ideal client.