Relationship Marketing: How to Use Content to Build Stronger Relationships

Ever heard of the quote “Your network is your net worth?” Over the last few decades, we’ve become more aware than ever that healthy relationships are crucial to human survival and wellness. The more we are connected to people who have our best interest in mind, the more we are able to thrive in business AND life. As an entrepreneur, small business owner, or real estate investor, relationship-building should be one of the key activities you focus on every day. Not really sure how to go about cultivating your customer and network relationships? You’re in the right place! In this article, we’ll take a look at a series of content tools and strategies for relationship marketing that will help you build stronger relationships with your prospective clients and your loyal customers.

One of the Ways Covid-19 Has Changed Our Lives

It’s undeniable – Covid-19 (or Coronavirus as it’s most commonly known) has shaped the way we do many things in our personal and professional life. 

For some, the whole #WorkFromHome thing isn’t anything new (raising my hand here!). Same for relying on digital tools for team meetings, relationship marketing, or brand development. Some entrepreneurs and small business owners have been doing that for years. However, the ongoing Covid-19 situation has forced millions of people and companies around the world to shift their entire operations online, a situation completely new to them.

Personally, I think that the current status quo is something that we should approach by asking ourselves how we can address the lack of face-to-face interactions as we rely on remote communication in our business marketing, and we’ll probably be doing that more in the future. Actually, I think this is something we should reflect on even beyond the whole Coronavirus situation.

If you leverage different types of content for relationship marketing as assets for your business, then you should ask yourself this question regularly: “How can I build stronger relations when using nothing but digital tools?”

That’s where this article comes in.

Buckle up your seat belts because what I’m about to share with you will help you utilize content for relationship marketing not only as a way to promote your brand, business, and products, but also to hone your relationship-building skills.

Relationship Marketing Content Tool #1: Email List

A few weeks ago, I wrote about a series of relationship marketing strategies you can leverage to grow your email list. As I mentioned in that post, email marketing has the highest ROI (Return On Investment) for each digital advertising dollar spent.

Relationship Marketing: How to Use Content to Build Stronger Relationships

Email is the digital marketing tool that, when it comes to ROI, outperforms every other one – and that’s why it makes sense to focus on it right off the bat.  

Through your email list, you have complete control of your brand, the content you share, and the overall experience you create for your subscribers (although, from a user experience perspective, you are “limited” by the email marketing features of the service you’ll use). From an email subscriber point of view, your email list provides quite an intimate experience. 

While it’s true that you may be emailing a specific segment of your email list (hence hundreds or thousands of people), email marketing automation services nowadays let you automatically personalize your emails – by using the subscriber’s first name, for example. This means that most of your email subscribers will feel as if you’re talking to them one-on-one.

If up until now you’ve started your emails with something like “Hello everybody!” or “Dear subscribers!” then you may want to reconsider your opening lines… Jokes aside, here are a few things you can do to build stronger relationships and your brand through your email list:

  • Share Your Story: I’ve seen some digital marketers introduce themselves and their business using emails that go along the lines of “7 Things You Probably Don’t Know About Me” or “10 Things I Wish I Knew When I Started My Business.” Quite the unique and personable way to do relationship marketing and build a strong brand!
  • Ask Questions: Asking your subscribers questions allows you to turn your communication style from a one-sided to a more conversational one – you can also use questions to conduct market research (think surveys, for example).
  • Share a Survey (see point above): While a survey by itself isn’t much of a relationship marketing tool, it actually provides you with insights on your community members and potential customers. You can use these insights in future emails (e.g. cover topics you know your community is interested in, cover pain-points they’ve told your customers are struggling with, etc.), so you may want to keep surveys as a part of your relationship marketing strategy.
  • Be Personable and Vulnerable: Even though you’re using email for marketing purposes, it doesn’t mean that your emails can’t be personable. Try to write your emails as if you were writing to a friend (if it makes sense for your type of audience), with a rather informal style.

You could even embed images, videos, or GIFs to share some behind-the-scenes looks or give subscribers sneak-peeks of what you’re working on. Share something you’ve done in your free time that you think would resonate with your community or share some more fun and laid-back content that matches your brand.

A good mix of educational content and a bit of entertainment will go a long way in fostering engagement and strengthening your brand. And don’t be afraid to be genuine and show your vulnerability too. This will build empathy in your subscribers…after all, we’re all human!

Relationship Marketing Content Tool #2: Facebook

Chances are you’re probably using social media marketing already (if you’re struggling, you know my team and I can help, right?). But are you relying on Facebook, Twitter, LinkedIn, etc. exclusively to promote your business, or are you also building stronger relationships in the process, as well? If the answer is “no,” keep reading!

On Facebook, you can either use your personal profile, business page, Facebook group, or all three. In general, here are a few features I’d recommend looking into to start a conversation with your Facebook community:

The first tip is to ask questions. You can ask questions about pretty much anything but, in my experience, the easier the question is to understand and answer, the lower the barrier to entry for people – this typically leads to more interaction and customer conversion. Be creative and do your best to keep things fun in relationship marketing!

For instance, “Fill in the gap” prompts such as, “Finish the sentence: The go-to social media platform for my business is _________” or something like “Happy Friday! Describe your week using nothing but emojis” are a couple of examples you can use to get started and that will almost certainly lead to interaction.

For your Facebook business page, you could engage users who visit it through automated Facebook Messenger chats. If you’re new to Facebook Messenger bots, take a look at tools like ManyChat and ChatFuel, which can help you get started with building your Facebook Messenger chatbots in just a few minutes.

The Ask for Recommendations feature on your timeline can be quite an engaging way to get answers to a question you have. This way, your followers, who are eager to help you, will be able to engage with you quickly.

Hosting a Facebook Watch Party enables you to watch any public video in real-time with a group of friends, colleagues, and clients. This can be an interesting way to present or bring back into the conversation a video you recorded in the past and use it to create a sort of “campfire-style chat” with other viewers.

Are you the admin of a Facebook group? Then, sharing a poll with your group members or even using the Get-Together feature to try to move the interaction from online to in-person can come in handy in relationship marketing. In case the Facebook group you run is a closed/private one, you can even write up 3 questions that people who are asking for permission to join the group need to answer. You can write the questions (or change them) by heading to your Facebook group and then choosing: Moderate Group > Membership Questions.

Prefer using Facebook Live? Here are some ideas to build stronger relationships through live video:

  • Virtually bring your community into your office or home to share your company culture and the “behind-the-scenes” of your day-to-day goings-on.
  • Share something unique you’ve just witnessed. Maybe you went for a nice walk outdoors and came across a wild animal…why not share your “private safari” experience with others?
  • Give your audience access to you through an Audience Q&A or an AMA (Ask Me Anything) or share expert interviews you may conduct via Facebook Live.
  • Enable your community to virtually access events they may not be able to attend in-person. While live streaming an event, you can give your followers a tour of the event venue and share the key tips from the event.
  • Give your audience members access to you, as well as to each other, through a mastermind-like or group live stream (third-party tools such as BeLive, eCamm Live, StreamYard, or the open-source OBS Studio let you do that).
  • Let your community get an exclusive sneak peek into something you’re working on. 
  • If you’re an author of a newly-published or upcoming book, you could read a couple of pages during a live stream.

Recently, Facebook launched a brand new dashboard for setting up and managing your live streams. Here’s how it looks like:

Relationship Marketing: How to Use Content to Build Stronger Relationships

Thinking about doing video collaborations on Facebook? The Video Crosspost option allows you to share your videos across different pages (or on your page and those managed by your collaborators). Keep in mind that, if you’d like to do things a little differently or during a specific window of time, then you could post a Facebook Story. A Story is a post that includes text, a photo or screenshot, a GIF or drawing, or a video, and that disappears after 24 hours. This is a type of content you might want to use for things you feel aren’t necessarily evergreen, like sharing the behind-the-scenes, your day-to-day, or content along those lines.

Sometimes, an old memory can spark interesting and fun conversations! If your personal Facebook profile is something you use for your business too, then you can keep an eye out for Facebook’s Share a Memory feature. You can use it for relationship marketing in a similar way you’d use a FB Watch Party – as a conversation-starter, for example. 

Relationship Marketing Content Tool #3: Twitter

There are different ways you can leverage Twitter to build stronger relationships with your prospects and customers. Similarly to what we’ve looked at for email and Facebook relationship marketing, you could tweet a question. Remember that visual content and GIFs can help your tweets stand out more! Additionally, you can use Twitter Polls to let your community weigh in on questions you posed on Twitter.

Researching and using specific hashtags is also an excellent way to start and join the conversation people are having about a specific topic. There are even Twitter chats that revolve around certain hashtags – like Moz’s #SEOchat, #SmallBizChat, Hootsuite’s #HootChat, and #TwitterSmarter.

Is Twitter your main platform for communicating with your prospects, peers, and customers? Then, you may want to consider taking matters into your own hands and start your own Twitter chat (Hootsuite and @TwitterBusiness have written about hosting and promoting your Twitter chat, if you’d like to go down that road).

Relationship Marketing: How to Use Content to Build Stronger Relationships

Periscope is to Twitter what Facebook Live is to Facebook. Launched back in 2015, when live streaming was at its beginnings, Periscope lets you go live and share your video streams with your Twitter followers, as well as with the Periscope community.

Compared to Facebook Live streams, which are shared with a specific group of people (your Facebook friends, Facebook biz page fans, or Facebook group members), your Periscope streams are available to everyone as long as it is public, just like your Twitter profile and tweets. This means that you can use Periscope to engage with your existing community similarly to what you could do on Facebook (live Q&As/AMA, behind-the-scenes, etc.), and that you can even engage with potential customers you may not be connected with on Twitter just yet.

If you aren’t that comfortable doing a live stream, you could even use a hybrid approach. You can record a short video asking a specific question and publish it on Twitter with a couple of hashtags. You can then prompt your followers to reply to your question in the comments. True, this won’t be a live interaction per se, but asynchronous interaction can be quite powerful too!  

You can also add multimedia content to your tweets by simply sharing a file (let’s say a video) from another platform like YouTube or a third-party tool like Wavve and Repurpose. Would you like to get your hands dirty and experiment with something a little more advanced? If you’ve answered “Yes!,” look into Twitter cards. They will allow you to ask your followers to, for example, watch a video, download free content, or listen to a podcast without ever leaving Twitter.

Before we move on to the next asset, let’s go back to Twitter hashtags for a moment. I’m not sure if you know this, but you can monitor and join the conversation happening around specific hashtags through Twitter’s Explore section. Alternatively, you can use the simple social media listening hack in Hootsuite, a tool typically used to schedule social media posts. If you’d like to keep an eye on the conversation that’s taking place around certain hashtags, you can also do so in Hootsuite. Here’s how:

  • Head over to Hootsuite.com and log in using one of your social media accounts.
  • Next, click on the + Add Stream button and choose Twitter.
  •  After that, click on Keyword, select your Twitter profile, and type the word or phrase you’d like to monitor – let’s say #RealEstateInvesting.
  • Add your keyword or keywords (you can have a maximum of 3 keywords/phrases) and click on the Add Stream button. Hootsuite will automatically create a stream, a column that lists tweets that match your criteria.

Relationship Marketing: How to Use Content to Build Stronger Relationships

Now you’ll have a centralized location you can go to and join the conversation around a particular hashtag or keyword. Sure this hack isn’t perfect – I could tweet something completely random and unrelated to real estate investing under #RealEstateInvesting but my tweet will still be added to the Hootsuite stream for that hashtag. However, I believe it’s still a helpful and relatively quick way to sort through tweets about a specific topic and start connecting with potential customers and people who are interested in the same content!

Relationship Marketing Content Tool #4: LinkedIn

Ok, by now you know the drill! 🙂 Asking a simple question on social media is an easy way to break the ice with your contacts, and the same can be said for LinkedIn. You can ask a question in a post by publishing it on your profile or page, posting it in a LinkedIn group, or by recording and posting a video about it. If video is your thing, you should apply to become a LinkedIn Live Broadcaster and use live video on the platform.

Camera-shy? No worries, you can still create engaging content that doesn’t require you to be on camera and use it on LinkedIn! Simply head to your LinkedIn homepage and click on Write An Article to be redirected to the LinkedIn Publishing dashboard. Now you’ll be able to create written content on LinkedIn – you can even enrich your articles by embedding images, videos, slides, links, and code snippets.

Speaking of images and slides, you may have probably seen slide decks uploaded on LinkedIn through SlideShare and you might have also started to notice a new trend on LinkedIn that comes from platforms like Instagram and that has been used primarily in LinkedIn ads: image carousels. When used strategically, a series of images presented as a carousel can be very effective in laying out a strategy, discussing the steps of a process, or telling a story. Here’s an example of a carousel posted by LinkedIn expert Dennis Brown:

Relationship Marketing: How to Use Content to Build Stronger Relationships

See the small arrows point on the left and the right? A person can see the previous/next piece of advice and photo in the carousel by clicking on the arrows. 

Typically, people focus on and use hashtags on Twitter and Instagram but you can use them on LinkedIn too. You can do a search by simply entering a specific hashtag or profession (e.g. business coach) in the LinkedIn search bar to find relevant content, prospective customers, or people to connect with. Since LinkedIn is used primarily for business, you don’t need me to tell you how much of an important platform it is for relationship marketing and growing your business.

In case you’re just getting started, here are some easy ways to start leveraging the platform for relationship marketing purposes:

  • Look at posts of people you follow (by the way, are we connected on LinkedIn?) and begin interacting with them and others by leaving a comment.
  • Start following specific hashtags and begin/join the conversation around them.
  • Send a Direct Message to a contact. This is a low-hanging fruit that’s often overlooked, especially as your LinkedIn network grows. A simple way to make this work is to simply carve out a few minutes every week to message some of your LinkedIn contacts  – especially those you haven’t interacted with for a while.

Do you have only 15 minutes a week to write messages? No worries! Whenever you have time, start by browsing through your contacts (you can do that alphabetically) and send a direct message to the key ones. You can even write and use a simple template to speed things up, something as simple as: 

Hi, [CONTACT NAME]! 

It’s been a while, how are you doing?

I wanted to reach out to see how things are and what you’re working on these days.

– Lyndsay

  • Personalize your connection requests. Nothing screams “vanilla” louder than a connection invitation with the default “Hi Lyndsay, I’d like to join your LinkedIn network.” What you can do instead, is customize your connection invitation by clicking on Connect, then choosing to Add a Note (in some cases, or if you’re using the LinkedIn smartphone app, you might need to choose More > Personalize Invite). 

Spending a few seconds to personalize your LinkedIn invitations will help you increase the connection request acceptance rate, as well as break the ice with contacts and customer leads on LinkedIn.

Relationship Marketing Content Tool #5: Instagram

I’ve mentioned Instagram a couple of times so far…now, let’s take a closer look at it!

In case you’re seeing Instagram simply as a social media channel where people post cute photos of their pets or incredible landscapes, the way you see things is about to change! 🙂 You see, Instagram does pretty much everything we’ve covered for other platforms, so far. In fact, you can use Instagram as a relationship marketing tool through:

  • Posting a photo, a slider/carousel, or a video (60 seconds or shorter) and use that content to engage with people by, for instance, asking them to leave comments to your post
  • Hosting an Instagram Live to carry out some of the points we’ve looked at for other platforms (like Q&As or behind-the-scenes)

Using Instagram Stories to share content and making it available only for 24 hours, unless you want to add it to your Instagram profile Story Highlights (see photo below)Relationship Marketing: How to Use Content to Build Stronger Relationships

  • Pairing fun and engaging add-ons such as polls, questions, quizzes, stickers, and emojis with the photos and videos you share as part of your Instagram Stories
  • Doing an Instagram takeover: taking over a person’s or a company’s Instagram account (with their consent, obviously!) can be a nice way to connect with their audience

Compared to LinkedIn, Instagram has a much more laid-back style, making it the perfect place to show how personable you are and share content that may not always be directly related to your work but that could engage people nonetheless.

Relationship Marketing Content Tool #6: Video

Ok, there’s so much that falls under the video category: YouTube, video conference calls, webinars… Let’s start with the world’s #1 video platform and second-largest search engine (aka a potential organic search, traffic, and SEO goldmine): YouTube

In addition to the actual video content you publish on your channel, comments are a very good way to build relationships with your audience and gain more customers. An easy way to keep an eye on and reply to comments, as well as to manage other aspects of your YouTube channel, is to install the free YouTube Studio app on your smartphone.

Moreover, there’s the ability to schedule and host live streams through your YouTube dashboard and interact with users in real-time thanks to the built-in YouTube chat. Alternatively, you can decide to embed your YouTube live stream on a specific page on your website and pair the video with a third-party chat solution such as Chatroll or use a live widget you may be using for customer service on your website (think of Intercom, Drift, and LiveChat, for instance).

Relationship Marketing: How to Use Content to Build Stronger Relationships

And in case you’re wondering, yes, you can do on YouTube live streams most of the things we’ve looked at for other platforms as well – think Q&As, live streams from an event most of your audience isn’t able to attend, video podcasts, or behind-the-scenes of your business.

 Webinars are something that would probably need an entire blog post of their own! The first thing to consider is the type of experience you’d like to create for your community and how you’d like to relate to its members. If you’d like to give them direct access to you and other members or experts, then a live webinar is the way to go. Were you thinking of doing something more educational and informational? In that case, a pre-recorded or hybrid webinar (where you show a pre-recorded video but are still available in-person in the live chat) is worth looking into.

You can use webinar platforms like GoToWebinar, EasyWebinar, and WebinarNinja, as well as video conferencing platforms (these days, everyone seems to have just found out about Zoom, isn’t it?) to host digital workshops, virtual get-togethers, Q&As, and online roundtable sessions.

Remember that the more people join your webinar or live streams, the more active the live chat is going to be. Because of this, it would be a good idea to have someone assist you to help keep track of the questions being posted there. If you want to go solo, make sure that you have a moment toward the end of your presentation, or a couple of times throughout your webinar, to browse through the questions that have been posted in the chat.

You can even make your webinars, video calls, or streams more engaging by using third-party platforms like Slido. Slido lets you easily set up live polls and real-time Q&A sessions that you can integrate within your GoToMeeting or Zoom video streams.

Relationship Marketing: How to Use Content to Build Stronger Relationships

You may be using something like Zoom for video conference calls and to communicate with other members of your team. If that’s something you’ve been doing for a while already, then you should consider expanding your use of Zoom beyond simple team calls and include it in your relationship marketing. You can use it to host exclusive Q&As and mastermind-like videos, or for some of the other relationship-building strategies we’ve gone through in this post.

Is Slack part of your toolkit? Chances are you are using Slack to communicate with your assistant(s), team members, or customers – maybe you even have video calls there. Question for you: have you ever heard of Standuply? I’m sure that, if Slack is an app you rely on to coordinate with your team, you’ll be signing up for Standuply in no time! Dubbed as the “First-ever project management digital assistant,” Standuply helps you automate the management of your processes on Slack.

Of the different features Standuply brings to the table, the one I think is going to be a game-changer for you on Slack is its ability to run asynchronous standup meetings via text, audio, and video. Wondering what I mean? Keep reading! Start by picking days and times for your (asynchronous) standup meetings. Next, create the content you’ll automatically use to run the meeting – record short videos and voice messages, or type your questions and comments. To speed things up, you can even use one of the predefined templates available, and you can enrich your Slack comments by adding charts, graphs, and reports to them. You can then display them during a meeting.

When the time of your standup meeting comes, the Standuply bot will automatically run the meeting following the parameters you’ve set up for it. It will ask members of your team the questions you’ve picked and will show everything according to your instructions, as either text, video, or audio questions/comments. Not bad, huh? While real-time interaction through something like a weekly Zoom or Slack video call is phenomenal, especially if your team has members around the world, automating your asynchronous standup meetings will help you keep track of your team and work while winning some time back. 

Relationship Marketing: How to Use Content to Build Stronger Relationships

Would you like to boost customer engagement and stand out from the crowd? Did I hear a “Yes!”? I know I did! Bonjoro is a platform and app that lets you create quick and perfectly-timed personal videos for your real estate video marketing needs. You can use and send these videos (affectionately known as Bonjoros) to:

What makes Bonjoro so awesome is the fact that you can record and send a Bonjoro with nothing but your smartphone and the Bonjoro app. And through a wide library of integrations, you can pair Bonjoro with your go-to email marketing software, CRM, or eCommerce platform, and start creating engaging videos to share with your contacts. Plus, the Bonjoro team has put together a free playbook with templates and examples, making it super-easy to get started with it and match your business brand. Don’t forget that video is the next best thing to face-to-face interaction! 

Relationship Marketing Content Tool #7: Quizzes

Let me ask you a question.

Have you ever taken an online quiz?

You know, one of those “What [ENTER YOUR FAVORITE MOVIE TITLE HERE] character are you?” type of quizzes.

If you like to keep yourself up-to-date with the online business world, you have probably noticed some entrepreneurs, marketers, and companies posting quizzes on their website. Wondering why? Online quizzes are a way to:

  • Engage with and entertain your website visitors
  • Identify what your community members are interested in (and offer them tailored content)
  • Segment your website visitors based on their interests
  • Generate leads and new customers (in many cases, you can put the results of the quiz behind a “sign-up wall” – meaning that people will need to subscribe to your email list to be able to view the results of the quiz)

If your business runs on a self-hosted WordPress site, the WP plugin Thrive Quiz Builder is worth looking into. It’s reasonably priced (the starting price is a one-time payment of $67), easy to install, and doesn’t require you to be a programming wizard to set up and share your online quizzes. Plus, you can even A/B test different layers and elements of your quiz to create the best customer converting quiz possible. Alternatively, you can look at online quiz creation platforms like Outgrow, Wispform, or even Typeform, which now has its own online quiz maker section.

Relationship Marketing: How to Use Content to Build Stronger Relationships

I think online quizzes are worth experimenting with for the fact that they are a fun and engaging way to interact with your website visitors, learn more about their interests and pain-points, and offer them tailored next steps (e.g. a specific piece of content that addresses their interest, a discovery call, etc.).

Bonus Tip (You Can’t Afford to Ignore This!)

As you’ve seen with this guide, there are many different ways, strategies, and resources you can use to interact with your contacts, leads, and customers. However, there’s an additional strategy I’d like to share with you. It’s such low-hanging fruit that I’m often amazed by how many entrepreneurs, real estate investors, and small business owners ignored it…Yet, it’s so powerful. You know what I’m talking about, right? 😉

Go where your target prospects are.’

True: building and growing your own community is an excellent way to go about things. Also true: there are communities out there that you can tap into right now and immediately find yourself surrounded by dozens, hundreds, or even thousands of your target prospective customers. Head over to Facebook and enter your keyword (real estate, entrepreneurship, etc.) in the search bar and click Enter on your keyboard. Next, choose Groups. Now you’ll have a list of FB groups you should join that revolve around real estate.

Relationship Marketing: How to Use Content to Build Stronger Relationships

You can do the same by simply entering your keyword + forum on Google or even look at relevant online community niches and social news platforms. Reddit, Hacker News, and Growth Hackers are some examples of what I’m referring to. Make sure to follow the group/forum rules and guidelines but, at the same time, don’t be afraid to connect with members that appear to be a good fit for what you do. One thing you could do is engage with them in the group or community for a few days, then connect with them on LinkedIn (don’t forget to send them a customized invite!). After you’re connected on LinkedIn, you can carry on the conversation there or even suggest the prospect joins your own Facebook group or email list, or enters your lead-nurturing funnel through whatever channel you deem the best.

Would you like to take your relationship marketing one step further? Then, you could set up Google Alerts or even add more advanced platforms like Awario or Brand24 to your toolkit to get notified whenever someone is talking about your brand and company. Awario and Brand24 will show you WHO is talking about you and WHERE so that you can go where they are and engage with them there.

Relationship Marketing “Etiquette”

At this point, I’d like you to take a moment to think about what your relationship-building – or lead-nurturing if you prefer – funnel looks like. What are the tools and strategies it’s made of?

We’ve looked at:

  • Your email list
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Video
  • Online quizzes
  • Going where your prospects are

Regardless of what relationship marketing strategy you go for, there are a few things you want to make sure you keep in mind when building relationships.

The first one is to always tag/@ mention relevant people in your posts or comments on specific platforms. When you @ mention someone on Twitter, for instance, they’re going to receive notification of your tweet and will be able to interact with it. Otherwise, your tweet would most likely get lost in Twitter’s sea of tweets (did you know that there are over 350,000 tweets being sent out every minute?). Don’t go overboard with your tagging but definitely take advantage of this tool.

As far as notifications are concerned, you’ll be notified whenever someone @ mentions you or interacts with one of your tweets and posts. Someone took a moment to interact with your content…don’t take this for granted! This means that he/she is likely to be interested in starting or joining an online conversation with you. Whenever possible, reply to comments, feedback, or compliments someone shared about one of your posts or tweets. And do the same if you happen to notice that someone has shared or retweeted your content.

When going where your prospects are, make sure that, first and foremost, you familiarize yourself with the Dos and Don’ts of that online community. Be a giver FIRST. Don’t try to simply push your own agenda – do your best to serve your prospects FIRST. A simple share, a positive comment, or an introduction can go a long way. Approach business relationship-building like you would an in-person social gathering.

Typically, you wouldn’t walk around just telling people about what you sell, especially people who may know nothing or very little about you. You would approach them and break the ice first. You would ask questions about them and try to know them a little before telling them more about yourself. I’m often left speechless whenever I see people not doing this online. If you didn’t know a single thing about me, would you stop me while I’m walking down the street and ask me to buy your things? Not a chance, right? So, why do that online?

The best thing to remember is: Try to follow the social interaction etiquette you’d use for face-to-face interactions whenever you want to connect with someone online.

Would you like to implement some of the relationship marketing strategies discussed in this article but aren’t sure which one to focus on or how to get started with it all? Get in touch with me, Lyndsay Phillips – I’m just one email away! 

If you have decided to take your business marketing to the next level, you should book a Strategy Session with me to help you get clear on your online marketing goals, develop an effective marketing strategy, and create branded content that will turn prospective clients into paying customers. You will not only be able to grow your business more quickly and effectively, but you’ll also save many headaches trying to figure it all out on your own!

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