Content Marketing Strategy
I’m excited to let you know that I was interviewed on the POWER to Live More podcast with Jo Dodds.
The show is aimed at business owners and leaders and is all about Productivity, Organisation, Wellbeing, Energy and Resilience (POWER), so on the show, we talk about what I do to be productive, organize myself and keep myself and my business healthy.
In the interview, we talk about what attracted me to the world of content marketing and strategy, and how I ditched being an employee and took the plunge into full-time entrepreneurship.
We also discuss the importance of constructing your customer avatar and understanding their marketing preferences to inform your strategies, and I share some actionable tips on how to identify and resolve problems in your current content marketing strategy.