Conversion Optimization with Justin Christianson

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Conversion optimization with Justin Christianson

Conversion optimization with Justin Christianson


Conversion Optimization


In this week’s podcast of Smooth Sailing Online Support, Lyndsay Phillips interviews Justin Christianson, President and co-founder of Conversion Fanatics, speaker, entrepreneur and #1 Amazon Bestselling Author of Conversion Fanatic: How To Double Your Customers, Sales & Profits With A/B Testing.


  • What does website conversion optimization actually mean?
  • What are some of the key conversion optimization strategies?
  • Do different companies have different results?
  • What are the five pillars of success?


Digital Marketing

  • Consists of two main pieces: traffic and conversion.
  • Don’t assume nothing in marketing.
  • Learn from the losing variations and tweak them to make them better.
  • Optimization drastically reduces the acquisition costs.
  • All comes down to systems and processes.

Conversion Optimization

  • Means getting more of the people at your website to take the desired action.
  • You have to figure out what makes your visitors tick and how to get them to take more predictable desired actions.
  • A/B Testing allows you to compare two versions of the same variable to see which works best.
  • Pay attention to your website analytics. The numbers will tell you exactly what is wrong.
  • A heat map is a tool that allows you to track users behavior on your site.

Making your landing page awesome

  • Having a strong benefit driven headline that explains what the product can do for you (state the benefits instead of the features).
  • Strong Call To Action. A strong CTA tells visitors exactly what to do and why. CTA should be above the fold of the page so it is immediately visible.
  • Social proof that they are not the first person to do it. “Nobody likes to be first.


Click the image below to download a FREE copy of  The 24 Point Conversion Checklist


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