How To Create A Blog That Attracts & Converts

May 19, 2020


Discover how to create a blog that attracts & converts! Blogging is NOT dead and WILL help you attract and convert more leads. Aaron and I chat about the best practices when creating and publishing blogs. And if you get stuck on WHAT to write, this episode will guide you in the right direction!

  • How SEO plays a role and will guide you in the right direction when you create a blog.
  • Our favorite SEO plugin – SEO Yoast and best practices.
  • How to come up with topics for your blogs that will attract your avatar faster.
  • What other elements should be added to your blog to optimize for SEO and conversions?
  • The one key thing that so many entrepreneurs miss that increases exposure and visits to your site!


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We specialize in strategizing and implementing all of your content marketing and sales funnel efforts (blogs, videos, podcasts, social media, emails) so that you can focus on what you do best (and what you love) without killing yourself, trying to figure it all out on your own, doing it inconsistently and burning the candles at both ends. Through my team of dedicated and talented experts, we take care of the overwhelming details and moving pieces. We plan, create, implement and maintain systems, handle all elements of content marketing for business – from blogs, podcasting, video marketing, social media, emails, sales funnels, lead magnets, online events and more. Bottom line – we get it done so your business can sail to massive growth!




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Accept This Gift

If you are a Real Estate Investor and get stuck on what to write about or don’t have time to create content week after week – here’s 2 week’s worth of Done For You Content to help you get noticed, showcase your expertise and nurture your audience without all the work!  Blogs, video scripts, emails, social media, graphics and more! 

2 Week’s Worth Of Done For You Content


Read The Transcripts

Speaker 1 ([00:00]):

Welcome to the Real Estate Investors Marketing Show where we help real estate investors gain more leads, stronger relationships, and more deals through the power of online marketing. I’m Lyndsay Phillips, your content coach and expert on all things content marketing for entrepreneurs and real estate investors. And of course I’m here with…I’m Aaron, who’s a real estate investor and the world’s only exclusive real estate investing copywriter. Awesome. I get asked about this a lot actually, is blogs on whether people still read them and whether they’re still viable for pushing traffic to your website and building your expert status. What do you say to the naysayers, Aaron? I say absolutely. Uh, I think people who say that blogs that aren’t read anymore are just getting hung up on the word.

Speaker 1 ([00:56]):

We go to articles all the time. We look at articles on the web all the time. So just stop thinking of it as a blog. And think of it as your article knowledge base. I know everyone always thinks of like the lifestyle blogger or fashionista blogger. It’s like, it does sound corny. Your lunch. No, no, I just add value to death. Absolutely. So we’re going to talk about how to create a blog that attracts and converts. I mean, the first thing that everyone gets stuck about is what am I going to write about? What is the topic? What do you say to those people that are just get stuck? Uh, that’s a good question. So I guess first of all, um, before you could come up with specific blog topics, you probably need to take a step back and think about the purpose of your blog.

Speaker 1 ([01:44]):

Um, so are you writing for sellers or buyers as an example? And then, cause you don’t want to write for both on one block. Um, but I think you could write, choose one right, for sellers or write for buyers. I think you should have a separate website for each and then on each of those websites and have their own blog. And then once you know what you’re selling and what you’re, your audience, whether they’re sellers or buyers, then, uh, from there you can choose your topics. So there are lots of topics, but do you have any great tips or strategies about what topics to choose, um, uh, for, for a blog? Yeah, there’s two approaches. One is like, well, first you have to think about your avatar and how you’re going to attract them. So the first is like, what problem can you solve, um, through that article that you’re writing and what is a pain point or problem that your avatar has?

Speaker 1 ([02:35]):

And again, you’re writing to that pain or that problem. And then obviously, hopefully, your article has a couple of tips on how to solve it. And part of that kind of weaves into your SEO because you don’t want to write about a topic that people aren’t searching because then they’re not gonna find it. They’re not gonna find you and what have you. It may, you know, feel like fun or sexy topic in your eyes, but if no one’s searching for it, kind of what’s the point? So think and, uh, do research on whether it’s the Google keyword planner. There are tons of tools out there, but kind of like, you know, if you’re thinking like, um, I can’t think of a topic right now of course, but if there are,

Speaker 2 ([03:17]):

so I’ll just jump in here and I’ll give you a couple of topics. So if you are writing for, use an example for sellers and examples for buyers. So if you’re writing to sellers, sellers are often, um, uh, Googling a phrase like, sell my house fast and wherever they elaborate, so sell my house fast. Houston, Texas. Uh, so then you might choose a topic like, uh, you know, are you asking how to sell my house fast in Houston, Texas? Here are three strategies to help you. So that’s one example for sellers is perfect. Uh, and an example for buyers might be, um, uh, how to make money in real estate or how to, um, uh, I don’t know why does the stock market suck or something like that, right? So there’s one that like buyers, there’s a pain point of your buyers who are probably invested with their 401k, uh, in the stock market and they’re watching it go up and down. I may hate that. And so they’re wondering, uh, some other type of an investment option that’s not tied to the stock market. So they might use different keywords depending on, um, kind of how old they are, how close they are to retirement, how much money they have in their 401k. But that would be a topic for buyers that really resonates. Yeah, how do I make money outside of the stock market?

Speaker 1 ([04:34]):

That’s perfect. And yeah, you just really have to put yourself in that avatar’s head and like what are they actually typing into Google to get the answers that they want and, and the points that you have in your blog, um, or the categories or the topics or whatever. Um, they can be any solutions whatsoever. And granted the title seems kind of boring, but that’s what’s going to drive the traffic to it. Um, and my favorite plugin is SEO, SEO Yoast, it is super easy to use and you put in the keyword and the metadata and it even tells you where you’re missing the boat in regards to optimizing it for SEO. And it just steps you through it. It has like, you know, it’s red, it’s yellow, it’s green, it’s good, it’s optimized, um, and it really has great tutorials so that for those that aren’t SEO savvy, it makes it super easy.

Speaker 2 ([05:28]):

It is super easy. I really like it. Um, yeah, you’re just kinda, you’re right and they see it, it’s red. See it, make a few adjustments and CC it goes yellow and it’s like gamifying your blog.

Speaker 1 ([05:38]):

I love that. That’s awesome. No, because you’re a copywriter, Aaron and obviously you write a ton of articles. Um, is there any style or approach or length? Cause I get this question all the time. That is like the best way to go. So I get

Speaker 2 ([05:57]):

the question all the time too. And lots of people just assume that Oh, the younger the audience, the less they want to read. But in my experience that that’s just a theory. That’s not actually true, that if you have a topic that’s important enough to someone, they will read, uh, for as long as it takes. And so the style that I really like in blog posts, because they are so easy to write, uh, and people tend to read them for a few different reasons, they read them all the way through. And that is like what we sometimes call the listicle, like an icicle. But the word, the word list, that’s a new word for me. I like, yeah. Listicle. And so it’s basically, and they’re so easy for people to write, so you just like 10 tips to do this, three steps to do that.

Speaker 2 ([06:40]):

So you can just, you know, pick your keyword or pick your topic or the problem you’re trying to write about. And then just like come up with however many top tips that you want to write. And then, just number them, right? You know, a paragraph or two for each number and then however many that you end up with at, at the end, put that number in your title. So if you end up with four tips and your titles, four tips to sell your house fast and Houston, Texas and people read them for a few reasons, like one is people like they’re just so easy to read. It is. And then you can scan it if you’re, you know what I mean? You scan it. But also there’s a little hack there here that I love as a copywriter and that is if you have a number of sequence, people are just naturally, they want to, uh, they need to complete the sequence.

Speaker 2 ([07:23]):

So if you have a number of the system in anything, uh, and we’ll come to this in a minute here. Uh, remind me, uh, we’ll talk about it in a second. But, if you have a number list of anything, people want to just naturally read the whole thing, whether they realize it or not. And so five tips can be, yeah know you’re not going to read one and two in bail cause you’re going to have it open your head. Yeah, exactly. That’s awesome. Yeah. Now going to the, the lengths. So my understanding is that it needs to be at least be 500 words,  because that’s what Google likes. But even if you have those ones that are super long broken up into chunks, like you said, whether it’s a listicle, or otherwise is to break it up. So don’t be afraid to add in lots of images.

Speaker 2 ([08:17]):

And um, you can even add an image in there that’s a call to action to one of your lead magnets. Don’t feel that you have to wait until the bottom of the article. You can scatter them throughout. Um, and making sure a couple of extra tips are, you can even share videos inside of the blogs of you have the video that’s related to the topic, embed it. It just gives it more visual appeal. People that love videos will, we’ll start watching and I’m going to give two more quick tips, Aaron and then you can share your, your other point. Um, the other one is making sure that you have outside links so you can have texts within the blog that links out to another blog that

Speaker 1 ([08:56]):

you have. On a similar topic or links out to a podcast episode that you’ve done or, or even, um, industry leaders. So if you, you know, want to link out to, you know, my websites or, then, you know, we highly recommend that. And so you having outside links, Google loves and inviting people to, to share and contact you as well.

Speaker 2 ([09:25]):

Yeah, that’s really good. I like those tips. I’m not a in my own blog, I always forget the link to outside links. I need to get that myself. So that’s really good. And video, here’s a quick little tip for people who want to, uh, if you’re recording a lot of video, which you should be, I hope people are recording videos every day and just get them transcribed on Um, and then, uh, and then you can put the video and the transcription cleaned up slightly, and that’s your blog post so people can watch the video or read and it’s the same thing and super easy to repurpose your content. Um, okay, here’s my, here’s my tip. Uh, call to action. If you have a call to action in your blog post, which I think is a great idea, make that one of your numbered steps. So if you have six steps to do something, then if your title is six steps to sell your house fast in Houston, Texas, then you could have five tips in reality. And then the sixth tip is actually, uh, you know, click here now to contact us to buy your house right now. Yeah, exactly. Whatever, whatever the call to action is, that’s your sixth tip down. I love that.

Speaker 1 ([10:31]):

That is it. And obviously share the hell out of your blog. Don’t just write it and let us sit there. Share in multiple ways, which is another podcast episode. So we’re not going to give all the goods away here, but hopefully that’s enough tips for you today to figure out and get over the roadblock of how to create a blog that’s going to attract your avatar, but also convert them to your email list or get them on the phone.

Speaker 2 ([10:56]):

Yeah, that’s good. Just get started just to skirt it. And if there’s, if something’s holding you back like the topics or the, uh, amount of content you think you need to do, just find a way to make it simple for you.

Speaker 1 ([11:10]):

You know what else they could do, Aaron, they could go to and go into the Real Estate Investors Marketing Group in Facebook and ask for some tips or even share blogs that they’ve written to see if there are other ways that they can be optimized. Oh, that’s a great call to action. Thank you. So that is a wrap folks for the Real Estate Investors Marketing Show over today. Thank you for listening and congrats on taking steps to market your investing business. And of course, whether you’re involved in wholesaling, flipping note investing, rentals, syndication, or coaching, we get what you do and what marketing strategies will help you reach your goals. And of course, I’ve already told you to go to the Real Estate Investors Marketing Group on Facebook. And if you miss that URL, it is




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