Different Marketing Strategies Made Easy To Help You Decide What’s Right For Your Business
There are so many terms thrown out there when talking about different marketing strategies and methods. It can get quite mind-boggling! Here is a list of some of the main terms and methods that are used today.
Social Media Marketing is marketing your business through social media platforms like Facebook, Twitter, LinkedIn, Instagram and so forth. The purpose is to attract more ‘followers’, to let them know about your services, sales, products, events etc.
Content Marketing strategies are premised on sharing content and information (educating) with ‘the world’ via website, blogs, podcasts, videos, social media, info-graphics, Slideshare presentations, e-books and so forth for the purpose of attracting a following – lead generation –and eventually gaining clients/customers.
Relationship Marketing is focused on the customer and customer relationship management (CRM). Here you want to ensure customer loyalty, customer retention and long term goals. Just like the name infers – focus on building the relationship with your customer or prospect.
Inbound Marketing strategies mean marketing efforts that bring people ‘in’. Some refer to bringing people into the ‘marketing funnel’….getting them interested, have them download material, engage in social media, add them to your list (lead generation), then eventually converting them to a sale or customer/client.
Outbound Marketing is the opposite – it reaches customers through general media advertising like print advertising, personal in person sales, cold calls, television ads & direct marketing (mailers, flyers etc).
Influencer Marketing is on the rise! The focus here is individuals that have a ton of authority – being known and having your content ‘shared’ by that individual in their circle to increase your exposure. Leveraging your circle of influence. It’s word of mouth on steroids essentially – taken to the next level.
Online Marketing encompasses the whole gamut of marketing your business online, whether it’s your website, videos, social media, podcasts, advertising online in various applications. Some call it Cloud Marketing.
Affiliate Marketing where a business rewards others for spreading the word about your services and having ‘their’ contacts sign up for your products/services. Shopping cart systems like Infusionsoft and 1Shoppingcart make this system much easier.
Video Marketing is fairly self explanatory – it’s marketing your business through use of videos. You can post videos on your website or hosting venues like YouTube. Some videos can be ‘how to’, guides, product based, informational, interviews and can melt into the realm of Content Marketing.
Mobile Marketing is strictly marketing via mobile devices like the iPhone/android or tablet. It’s a way to communicate and engage your audience or customers and inform them of time sensitive offers for instance. It can include push notifications, text messages, apps, pop up ads, QR codes and mobile websites.
Believe you me – there are MANY more types of different marketing strategies out there – Referral Marketing, Behavioral Marketing, Pay Per Click Marketing, SMS Text Marketing, Event Marketing, Email Marketing to name a few. At least now you’ve armed yourself with a few terms and are aware of some of the options.