Karyn Greenstreet, Small Business Coach
Email Marketing Tips That Work
It started as an innocent question on Facebook: do you prefer to get email newsletters with the full article in the email, or do you prefer to get a short description and link to read the article on the author’s website?
The response was intense on Facebook, so I sent an email to my entire email list asking their preference, too. And the results are: 60.1% prefer to get the entire article in the email, and 39.9% prefer to get just a link in the email and to read the article on the author’s website.
What I decided to do…
Sometimes I write short articles (around 400 words). Those I’ll put in full in the email newsletter AND include a link for those who prefer it.
But for my longer, more sophisticated and strategic “how to” articles (like this one, which is topping out around 2,250 words), I’ll include a short blurb and a link in my email newsletter. And I’ll let you know why you’re not seeing the full article — because it’s rich and juicy and has a lot of incredibly practical content but it’s too big to put in an email.
If I include a link, I’ll tell you what you can expect to find on the other side of that link, so you can make a decision if that information is valuable to you or not.
P.S. I love you…
Before I get into the nitty-gritty of how to make this decision for your own newsletter, I want to share a heart-felt thank you to everyone who replied to my “vote now” email. Not only did you state your preference, but so many of you shared that you loved my articles. As a writer, this is what I need to hear! Writers often wonder if there’s anyone out there reading their material.
So thank you for letting me know that what I write is important to you. It means a lot to me.
But that’s just part of the story…
It was the responses where people shared their reasons for their reading preference that got my attention. Here’s what some of them said: