Before you even think it – email marketing is NOT dead! It is a key ingredient in the recipe of customer conversion. It allows you to communicate directly with your ideal client, nurture them, build relationships, serve them with great content, show yourself as the expert and promote to them and convert them through your sales funnel. With a ton of email marketing strategies, we plan, create, optimize and publish email content so you can convert your customers faster.
Creation: We partner with amazing writers and copywriters to create the perfect copy to attract and nurture your avatar. We also work with our clients to edit content, when they write their own copy too!
Newsletters: Let’s make sure your audience is nurtured and you keep in touch with them with great content they want to read, and what’s new and what events and promotions you have coming up. Whether it’s once a week or once a month, we can create those e-newsletters for you.
Sales Funnel Mapping: We help strategize and plan your funnels by analyzing your strengths, your products/services, unique selling proposition and the needs/wants of your ideal client. We create your product ladder and map out sales funnels to match and maximize the flow to create more conversions.
Campaign Creation: There are a ton of different campaigns that you can incorporate into your email marketing – Indoctrination, Engagement, Nurturing, Tripwire (to get them to buy something small), Goodwill, Launches, Surveys, 4 Day Cash Sales – the list goes on. Let’s figure out what is best for you and implement to get more sales and increase conversions.
Broadcasts: Individual emails or broadcasts are also super important, to promote an upcoming webinar, share some new information, illicit engagement, get more sales calls, survey your list and more. We can help create and publish your emails.
Service Provider Set Up: If you are new or switching email services, we can help set that up or migrate it over. We work with ActiveCampaign, Infusionsoft, MailChimp, GetResponse, Constant Contact, Aweber and more. Our favorite? – Active Campaign and Infusionsoft! Having a good foundation of your lists, contacts, and tags is crucial to laser focus your emails.
Analytics: It’s so important to track results. We look at open rates, click rates, track links and analyze the funnels to see what’s working, what’s not so that we can course correct and more forward.