Most, but certainly not all businesses, are using Facebook as an option for social media marketing or SMM. However, these are not really advertisements as such, rather they are simply postings to Facebook that are marketing tools not dissimilar to short email marketing programs.
We all know that Facebook Ads, and sponsored Newsfeed Posts are popular and can definitely work to boost your email list and online events. Facebook has now launched a new option for businesses in the form of Facebook video ads. This combines the visual effects of YouTube with a catchy text message that will appear on the feed of those consumers that are identified as most likely to be interested in the message.
As Facebook tracks where people go on the site, what they look at and even what ads they click on, the analytics are already in place. This is a completely new option for marketing that allows you to combine the power of a short video presentation with text, the ability to immediately interact and engage the audience in dialogue, and the potential to expand your client base through sharing.
Tips for Using Facebook Video Ads
- Objective – know what you want the ad to accomplish and focus on that one objective per ad. You may want to drive traffic to your website, get people to install your app, market an upcoming promotion, sign up for email marketing or any other clear, concise action. The key is ONE action.
- Choose the best image – the thumbnail image is critical as this is the still image, from the video you upload, that will appear in the ad box on the feed. The thumbnails will automatically be displayed once you upload the video through the Facebook program so choose one that is unusual, interesting and engaging.
- Quality video – take the time to get the video right. Don’t use poorly filmed video or recorded audio, this will turn customers off and limit your ability to reach out to new markets.
- Write a catchy message – to get customers to play the video, create a catchy header and text message that creates interest. It should contain at least one of your keywords, but it shouldn’t come across as a “selling point”. Make it natural as if you were talking to a friend and had something that you thought would be of value for them to watch.
After the Facebook video is created, and the system will step you through, you then choose the target audience and even determine your budget. This provides you with maximum control over the program, and also some very easy to use analytics that will help in determining how effective the program is for each video ad you choose to run. A bonus tip is to track results and do some testing. Try different videos, images, text to see what gets the best results. Good luck!