Flash Tips On Marketing

Did you miss my Flash Briefings on Marketing Types for Smooth Business Growth Flash Update? Don’t worry they’re right here in this flash back to the last week!

Marketing – Social vs Content

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Social Media Marketing is a phrase we’re all familiar with, but do you know the difference between that and Content Marketing?

I’m your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.

Social Media Marketing is marketing your business through social media platforms like Facebook, Twitter, LinkedIn, or Instagram. The purpose is to attract more ‘followers’, to let them know about your services, sales, products, events etc.

Content Marketing is premised on sharing content and information (educating) with ‘the world’ via your website, blogs, podcasts, videos, social media, info-graphics, Slideshare presentations, e-books and so forth for the purpose of attracting a following – lead generation –and eventually gaining clients/customers.


Inbound or Outbound

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Are you more of an inbound or an outbound marketer? Let’s find out!

I’m your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.

Inbound Marketing means marketing efforts that bring people ‘in’. Some refer to bringing people into the ‘marketing funnel’….getting them interested, have them download material, engage in social media, add them to your list, then eventually converting them to a sale or customer/client.

Outbound Marketing is the opposite – it reaches customers through general media advertising like print advertising, personal in person sales, cold calls, television ads & direct marketing (mailers, flyers etc).


Online Marketing

 

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If you have an online presence, is that enough to achieve Online Marketing success?

I’m your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.

Online Marketing encompasses the whole gamut of marketing your business online, whether it’s your website, videos, social media, podcasts, advertising online in various applications. Some call it Cloud Marketing. Bottom line? Online marketing is any effort to spread the word about your company that uses the Internet to reach people. The coolest part is, it can be very lucrative.


Video Marketing

 

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Have you ever considered Video Marketing as an option for your business?

I’m your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.

Video Marketing is fairly self-explanatory – it’s marketing your business through use of videos. You can post videos on your website or hosting venues like YouTube. Some videos can be ‘how to guides’, product based, informational, or interviews and can melt into the realm of Content Marketing.

The best news of all? Social media platforms have made it easier over the last few years by allowing you to stream LIVE – it’s definitely an attention grabber!


Mobile Marketing

 

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Seems we can’t really get away from Mobile Marketing, especially if you own a smart phone.

I’m your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.

By definition, Mobile Marketing is strictly marketing via mobile devices like the iPhone/android or tablet. It’s a way to communicate and engage your audience or customers and inform them of time sensitive offers. It can include, but is not limited to, push notifications, text messages, apps, pop up ads, QR codes and mobile websites. It’s crazy busy out there… welcome to my world.


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