From Podcast To Speaking Engagements – Strategies for Emerging Speakers

Apr 3, 2024

Speaking Engagements – Strategies

Imagine feeling confident on stage, connecting with the audience, getting leads and clients and having a talk that impacts more people. This can be you even if you feel like diamond in the rough or best kept secret because Speaker Consultant and Agent Antoniette is going to show you how to craft your vocal brand, stand out, get booked and maximize your success.

As a strategist, consultant, and agent, Antoniette tailors plans for speaker prosperity, abundant engagements, memorable brands, and global impact. Celebrated for transforming hidden-gem thought leaders into household names, she doesn’t just book gigs; she forges legacies. From strategy to stage, she partners with you to amplify your voice, maximize your success, and ensure lasting impact.

Here’s what you’ll learn in this episode: 

  • What makes a hidden gem as speaker (ie is this YOU?) 
  • How to develop a speaker brand identity (and ensure your signature talk matches) 
  • Develop a signature talk that represents your brand but impacts the audience 
  • The difference between sizzle reels, demo reels, and pro clips for speakers
  • Why monetizing speaking engagements goes beyond just speaker fees (think impact with the audience) 
  • How she turned a disappointing speaking engagement into a $33,000 opportunity

 

[03:40]  From Producer to Consultant and Agent

[06:48]  Standing Out as a Speaker Agent: Finding Passionate Voices in a Sea of Options

[10:00]  Unveiling the Power of Passion and Ecosystem in Personal Growth

[14:00]  Crafting a Dynamic Speaker Identity

[18:21]  How To Craft A Unique Speaker Identity and Impactful Message

[24:24]  Sizzle Reels, Demo Reels, and Pro Clips

[28:07]  Paid Speaking Engagements

[31:25]  How To Get Speaking Engagements 

[34:48]  How To Monetize Your Speaking Engagements

 

Unveiling Hidden Gems: Unleash Your Speaking Potential

Antoniette’s expertise lies in cultivating raw talent and transforming them into polished speakers who can captivate audiences effectively. She has such a knack for identifying hidden gems among speakers who possess profound knowledge but lack the skills to engage effectively.

She teaches them to structure their speeches with the right rhythm, orchestration, and content flow to engage and nourish the audience effectively.

Antoinette discusses the importance of polishing speakers’ skills to make them shine on stage and how crucial it is to monetize one’s message. She loves using platforms like podcasts to share curated knowledge but new speakers need to better understand the cadence and rhythm of effective communication. I love her analogy of serving pasta to convey the importance of not overwhelming the audience with too much information (ie food – so they don’t get full). 

 

What Makes A Speaker Stand Out 

Antoniette has a knack for identifying passionate speakers who can stand out in a competitive market. As an agent, she looks for individuals who are innovative, making a difference, and willing to step out of their comfort zones. She emphasizes the importance of speakers who are actively trying to share their voice, even if they are not yet polished presenters. She prefers working with lesser-known speakers who are passionate about making a significant impact, rather than established names with existing speaker assets. She values authenticity, passion, and a genuine effort to connect with the audience as key criteria for representation.

 

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Creating Your Speaker Brand & Crafting Your Talk 

It’s important to constantly be evolving and checking in regularly to avoid losing your audience’s interest. Create a signature talk that reflects your brand and expertise, while also allowing for flexibility and variety in your content. Have a core message but have enough flexibility to be able to adapt it to different audiences and occasions. 

It’s important to know WHO you serve and how you can help them transform their lives. Antoniette has a unique process where she focuses on the impact, rather than your step by step system or method. You want to create a compelling message that resonates. And when pitching to speak, focus on the finished product, the result of the talk rather than the technical details. And don’t discount the power of storytelling, relatability and guiding the audience through a journey in every talk. 

 

Difference Between Sizzle Reels, Demo Reels & Pro Clips

A sizzle reel is shown to the audience to warm them up before a presentation, while a demo reel provides a glimpse into the speaker’s credentials and delivery style. A pro clip is a personalized promotional tool for individualized pitches, enabling decision makers to hear the speaker’s voice and style. These assets help speakers stand out to event hosts and make quicker booking decisions.

 

Success Tips

To get paid for speaking engagements you’ll want to target the right clientele and building credibility. You need a strategic approach to engagements to secure valuable testimonials and relationships. Antoniette shared a personal experience of a disappointing speaking engagement that turned into a $33,000 opportunity through networking and relationship-building. The importance of engaging the right audience and delivering compelling talks with clear directives is highlighted for success and growth in speaking engagements.

 

About Antoniette

As a strategist, consultant, and agent, Antoniette tailors plans for speaker prosperity, abundant engagements, memorable brands, and global impact. Celebrated for transforming hidden-gem thought leaders into household names, Antoniette doesn’t just book gigs; she forges legacies. From strategy to stage, she partners with you to amplify your voice, maximize your success, and ensure lasting impact.

 

Resources mentioned: 

Speakerbooker.com for finding dynamic speakers in health, well-being, or optimal performance.

Wellnessproductionsco.com for resources and information on speaker development and agency services.

 

Social Links:

www.speakpact.com
www.linkedin.com/in/1Antoniette
www.facebook.com/1Antoniette
https://www.facebook.com/profile.php/?id=100063739068704
www.facebook.com/groups/speakpact
www.youtube.com/@1antoniette
www.wellnessproductionsco.com

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