Lyndsay Phillips accepted an opportunity to be guest starred on Contractors Secret Weapon with Dave Negri and discuss how to get the most out of your social media.
Today have a Lyndsay Phillips with Smooth Sailing Business Growth in the house. She is the captain of content marketing.
Lyndsay just became part of my team and I’m excited about what she’s doing for me, so we want to introduce her to our audience.
We put together a podcast for contractors about content marketing because it seems to be that and it’s not just contractors it’s basically every business, we get so wrapped up in what we’re doing with our businesses.We miss out on what should be done with our content marketing, and what does all that mean?
Today we are going to talk about some of the biggest mistakes that a lot of service business companies do when it comes to content marketing.
We’ll focus on social media marketing though. Content Marketing is more broad and covers blogs, podcasts, videos, email marketing and social media. It’s the content that we share to serve our prospects, to show our expertise. Social, of course, are the platforms where we share it.
- Could be written
- Could be audio
- Could be video
- Could be a combination of all
That means to do it on a regular basis.
- Bi weekly
There are 2 schools of thought around this.
1.You can do it all yourself. How has that been going for you?
2.You can add a team like Lyndsay’s to do what you don’t want to and she can make your life easier.