How Guesting On Podcasts Boost Your Reach and Revenue

Jun 14, 2024

Guesting On Podcasts

When done right, guesting on podcasts can be a powerful tool for business growth. It’s not just about talking; it’s about creating connections. So I was so happy to be a guest on the Beyond 8 Figures podcast with AJ Lawrence, where I share that by being strategic about which podcasts you guest on and repurposing the content from these appearances, you can significantly increase your visibility and attract more clients. Through my experience, I have developed a system that helps entrepreneurs use podcast guesting to boost their authority and drive business growth.

OR Listen on Beyond 8 Figures Site

Why Your Podcast Guesting Strategy is Failing

Imagine you’ve finally landed a spot as a guest on a popular podcast. You’re excited and pour all your effort into the interview. But once it airs, you notice something strange: there’s no significant boost in your audience or client inquiries. What went wrong?

Your podcast guesting strategy might be failing because you’re treating it like a one-time deal instead of a way to build relationships. Many entrepreneurs work hard to get on shows but then drop off the radar after the episode airs, missing out on the chance to make the most of their appearance.


“When you are a guest on a show, that is a privilege. And you want to continue that relationship with that person.”


You need to do more than just show up. Engaging with the host’s audience and reusing the content in smart ways is key. If your show notes are boring or your episode title is vague, people might skip over it, even if you shared great info.

Also, if you don’t share and promote the episode on your own social media with your branding, it can look messy and inconsistent. Ask for the raw audio and video so you can create your own branded content. This helps you get more visibility and reach more people. Build ongoing relationships, repurpose content smartly, and actively engage with new audiences to succeed.


Key Insights:

  • Treat podcast guesting as a relationship, not a transaction. Engage with the host and their audience to build lasting connections. You can always offer to help the host by referring guests, collaborating, or partnering on future projects. This kind of collaboration goes a long way.
  • Be strategic. Choose podcasts that align with your target audience and goals and develop structured interview topics and questions that naturally lead to your call to action.
  • Craft specific calls to action. Provide a clear and relevant next step for the audience, such as downloading a resource or scheduling a call, to convert listeners into leads. The more specific you can be – the better.
  • Create a content calendar. Schedule regular posts of your podcast content on different platforms to keep your audience engaged and ensure a steady stream of visibility and engagement.
  • Track and analyze results. Monitor the traffic, leads, and engagement you receive from each podcast appearance. Use this data to refine your strategy, focusing on what works best for your business growth.


>And while you are here don’t miss the interview with AJ Lawrence on my podcast where he shared how be purchased a podcast. Who knew you could buy and sell podcasts?! 



Are you repurposing & leveraging the podcasts you guest on – or are you leaving money on the table? 

When used right, your podcast interviews should give you a ton of juicy content that will help you attract and convert your ideal client.  It should help give you oodles of consistent content, help you be more visible, showcase your authority, grow your list, build an audience and generate clients.

BUT simply posting that a show is live is NOT enough. You need to be STRATEGIC and CONSISTENT.

We are looking for 2 podcast guests who are running six figure businesses who know their audience and want to be more visible and attract their ideal clients faster with consumable repurposed content.  The best part – it’s DONE FOR YOU without any headaches or delays.

Is that you? Let’s chat