What does media coverage do for your business? How to get media coverage for your business? Have you ever wanted to “be seen on” NBC, Fox, and other networks? Learn how to get media coverage and the impact it can have on your business. Just one article on reputable media websites can bring you credibility and boost your site’s SEO!
What Is Media Coverage?
Ways how to get media coverage include getting your name heard on blog articles, RSS feeds, video platforms, and other digital content. Your business brand (and its products/services) are becoming known to the public. Not only does media coverage increase your brand awareness, but it’s an indirect marketing strategy, too. You don’t have to spend a ton of money on ads if you can get your name to be heard on major media outlets. This will get you new leads and increase your revenue!
Brands use exposure in the media to put their company in the eyes of consumers. The next time a customer needs something that these companies offer, it’s more likely that he/she will choose the most established one. So, simply put, news stations and portals will give you authority, establish your brand, and put you in the eyes of your target audience.
Definitions of Media
Note that definitions of media might differ, but in general, media refers to mass communication options, whether it’s through broadcasting (radio and television), publishing (books and newspapers), or the internet (online news portals, social media, blogs, etc.). Every option that delivers information to viewers (listeners, readers) can get you media coverage. Naturally, if the television or portal is famous and well-established, you’ll get more publicity and better results for your company.
Why Is Media Coverage Important?
The number one reason why media coverage is important is credibility! The audience who sees a certain brand in the media has a higher opinion of the said brand. This is much better than seeing the same brand in a paid ad. That’s the difference between earned and paid coverage. Speak to your potential customers directly, that is how to get media coverage.
Media will help you get your message across in the right way to a wider audience. You’ll be able to build relationships (that’s the good PR everyone is chasing), get exposure for your company, and establish your business as “legitimate.” That’s right! If reporters show stories about your business, they will legitimize you. This will establish your position in the community and improve your public image overall, which will lead to more traffic to your site and more customers!
Another benefit of good PR and media coverage is the possibility of changing someone’s opinion. If customers are undecided and have questions, they’ll seek answers, right? When they stumble upon your interview and you give them the answer (hint: it’s your business’s services), it’s more likely they’ll choose your brand!
Be Careful
Just one good news story can put you miles in front of your competitors. And – this is very important – bad media coverage can hurt your business! That’s why you need to be well-prepared for each interview, have the right answer to each question, and decide in advance what kind of additional comments are desirable.
Whether you’re going live on radio or television, getting featured in The New York Times or The Guardian, or doing something else entirely, you need to build strong relationships with the press or find someone who has! The competition is fierce. PR professionals are chasing journalists all the time, so it can be quite difficult to get one journalist to hear your pitch. If you’re starting this mission alone, it’s better to contact a few journalists months before you try to pitch them your idea. You need to develop a business relationship with them over time. It can be hard work, but it’s important – and, who knows, building one good contact in the industry might help you land further deals.
Try to contact trustworthy people that work in the media either online (via social platforms) or locally, on networking events. There’s also the option to use services such as HARO (Help A Reporter Out). You’ll be a source for one reporter and in return be featured in a news story. A win-win situation! But that kind of coverage doesn’t grow on trees, and you need to work hard to get it.
How To Get Media Coverage?
Obtaining media coverage can be a complicated and arduous job. Luckily for you, we can help you through the entire process! You don’t have to chase people for coverage because we’ll do it for you. We’ll get you on TV networks such as ABC, NBC, CBS, and FOX and give your business the opportunity to be featured on some of the 300 media websites across the country that we work with.
We know what is good PR and how to get good media coverage from those activities. For years now, we’ve helped business owners and brands get media coverage, and we want to do the same thing for you! Our goal has always been to help entrepreneurs attract & acquire more customers faster, with powerful content marketing and great media coverage.
We want to create this credibility for you and get you in the news!
Want to do it now? Let’s get it DONE.
