How To Launch a Podcast
If you are looking for a networking, client attraction, celebrity expert branding strategy, then you’ll want to start a podcast using the Podcast REACH System. I chat with creator Adam Hommey to share why a launch is the go to solution for growing your business and how the REACH System will help you take command of your market.
“Don’t obsess over technology; focus on your message and connecting with your audience.”
Adam Hommey was captivated by podcasting and its potential for connecting with people, and it led him on an unexpected journey – from reinventing and representing his brand, to being hunted by his market, and leveraging connections to create opportunities he had never imagined possible. What else did this remarkable journey in podcasting reveal?
In this episode, you will be able to:
- Build lasting relationships and unlock business opportunities through the power of podcasting.
- Master the Reach system and learn how to engage, secure deals, and stay in tune with your audience.
- Sidestep common podcasting pitfalls, such as placing too much emphasis on technology.
- Generate income with innovative techniques like elite promotion packages and self-sponsorship.
- Optimize the Podcast Reach system by enhancing branding, identifying target avatars, setting up websites, and syndicating content.
My special guest is Adam Hommey
Adam Hommey is a podcasting expert, seasoned entrepreneur, and the mastermind behind the innovative Reach system. With years of experience in helping entrepreneurs harness the power of podcasting to grow their businesses, Adam has developed a unique approach to podcast launching that focuses on engaging prospects, achieving greater presence, closing deals, and harmonizing with the market. His wealth of knowledge and passion for helping others succeed make him the perfect guest for anyone looking to tap into the world of podcasting.
Key Takeaways
- Build lasting relationships and unlock business opportunities through the power of podcasting.
- Master the Reach system and learn how to engage, secure deals, and stay in tune with your audience.
- Sidestep common podcasting pitfalls, such as placing too much emphasis on technology.
- Generate income with innovative techniques like elite promotion packages and self-sponsorship.
- Optimize the Podcast Reach system by enhancing branding, identifying target avatars, setting up websites, and syndicating content.
The key moments in this episode are:
[00:00:02] – Should I Host or Guest a Podcast?,
[00:02:16] – The Challenges of Social Media Connections,
[00:05:16] – Creating Opportunities with the Reach System,
[00:08:34] – Mistakes to Avoid in Podcast Launches,
[00:14:29] – Common Mistakes When Launching a Podcast,
[00:18:48] – Podcast Monetization Strategies,
[00:22:49] – Separating Your Podcast from Your Business,
[00:26:37] – Overcoming Procrastination and Making Podcasting Easy,
[00:29:43] – The Power of Podcasting,
[00:32:10] – Ethical Marketing on Podcasts,
[00:35:06] – The Podcast Reach System,
[00:38:15] – Launching Your Podcast Successfully,
[00:39:18] – Getting Started with Podcast Reach
Timestamped summary of this episode:
[00:00:02] – Should I Host or Guest a Podcast?
The answer is both. Hosting and guesting on podcasts can create opportunities for guests to expand their audience and make connections with other professionals.
[00:02:16] – The Challenges of Social Media Connections
Sending copy-paste messages and using the free strategy session model can create uncomfortable conversations and make people feel like they are being sold to. Using personal connections to invite people onto a podcast can be a better way to build relationships and create opportunities.
[00:05:16] – Creating Opportunities with the Reach System
The Reach system stands for represent, reinvent, and reverberate, engage, achieve greater presence, close more deals, and harmonize. Launching a podcast creates a platform and opportunities to be a featured guest on virtual summits and traditional media.
[00:08:34] – Mistakes to Avoid in Podcast Launches
Obsessing over technology and taking extreme shortcuts are common mistakes people make. It’s important to have a clear idea of what the podcast is about and to focus on creating personal connections to invite guests onto the show.
[00:14:29] – Common Mistakes When Launching a Podcast
Many people make mistakes when launching their podcasts, such as using it as a box to check off or getting obsessed with perfection and post-production. These unrealistic expectations can lead to a loss of steam, but podcast monetization can help fund the cost of podcasting.
[00:18:48] – Podcast Monetization Strategies
Podcasters can offer an Elite promotion package to monetize their podcast. This can include featuring episodes as a Great-Assist episode, getting longer conversations, and being promoted across social media and email. Sponsorship is also a viable option, as seen with Tracy Hazard’s 3D printing podcast sponsored by 3M.
[00:22:49] – Separating Your Podcast from Your Business
Separating your podcast from your business can actually help your podcast reach a wider audience. You can add banners or links to your business on your podcast website or use WordPress to customize your title and description to increase search engine optimization.
[00:26:37] – Overcoming Procrastination and Making Podcasting Easy
People often procrastinate launching a podcast because they think it’s hard or that there are too many steps. However, as a podcast host, all you have to do is decide who to interview and let your process do the rest. Additionally, podcasting can help build relationships with local news stations and increase your visibility.
[00:29:43] – The Power of Podcasting
Adam highlights the found media aspect of podcasting, which is a credibility and testimonial that cannot be paid for. He further explains how podcasting is becoming one of the replacements for traditional media due to the democratization of information dissemination spurred by social media.
[00:32:10] – Ethical Marketing on Podcasts
When promoting your event on a podcast, Adam advises using seed-based marketing principles. Answer the question helpfully, but preface it by saying, “As I tell my audience in events that I host, such as then you just name the events and you don’t mention the date.” Avoid being too salesy, answer questions conversationally, and get your event out ethically.
[00:35:06] – The Podcast Reach System
Adam explains the Podcast Reach system, which helps entrepreneurs launch a podcast quickly and in the right way to leverage its benefits. The system includes access to a Podcast Reach video training series, in-depth calls to identify branding, creating a logo, and installing the website, the production and posting of the first eight episodes, and syndication to 15-17 of the most popular syndication networks.
[00:38:15] – Launching Your Podcast Successfully
Adam advises getting all pre-recorded guest episodes to announce on the same day to create buzz and traction. By tapping into their audience before their episode is released, you can build momentum and get more people interested in your podcast.
[00:39:18] – Getting Started with Podcast Reach
Adam offers a gift to listeners of the podcast, a 20-minute free conversation about his Podcast Reach system. To book this conversation, go to www.reachoutcall.com and mention the podcast name, Leveraged Your Podcast Show, for a chance to talk business or just hang out with him.
About Adam
Adam Hommey is a speaker, author, trainer, and consultant with nearly 20 years’ experience helping entrepreneurs, like you, WIN at the game of business and marketing so you can thrive from your intersection of your brilliance and your passion while making a difference for your community, market, and audience.
As creator of The Podcast R.E.A.C.H. System, Adam helps you create and launch your podcast as your key networking, client attraction, and Celebrity Expert Branding tool.
Adam is the author of Groundhog Day is an Event, Not a Business Strategy, and a contributing author to Journeys to Success: The Millennial Edition – both international Amazon best-sellers.
He has spoken on scores of podcasts and stages around the country for many years and is a sought-after expert on topics related to launching your podcast, hosting your podcast, entrepreneurship, business creation, communication skills, and more.
Adam calls Las Vegas, known to some (at least him) as “The Hottest City in America”, home.
His interests include reading, history, cats, cigars, 80s music, Vegan recipes, NLP, alternative history scenarios, and the novel he’s been working on for 30 years that he may finish if things slow down (they won’t).
Grab Your Free Gift!
Launch, Produce Or Leverage YOUR Podcast With The Partnership of Smooth Business Podcasting
What if you could record a podcast and have a team of experts handle it ALL (and have less stress, and more time to focus on your business)?
What if you had a system that enabled you to produce and promote your podcasting content like clockwork without the headaches?
What if your podcast guesting/show brought you more leads and clients?
What if you had ONE company that did it all and you spent less time project managing team members and the moving parts that go with podcasting?
You CAN – We launch, produce, promote and leverage podcasts to help businesses like you gain more leads, increase visibility, boost authority and grow. Email us at info@smoothbusinessgrowth.com!
