How To Promote Your Podcast Using Twitter

May 10, 2023

How To Promote Your Podcast

I left Twitter a couple of years ago, but I’ve noticed my friend (and Content Conversion Strategist) Deb Coman has been crushing it on there – and she keeps telling me to go back to it. 

So I brought her back on the show to share WHY Twitter is great for podcasters, what are it’s best features, tips on how to leverage it, best practices and why social trust is key to geiting the most out of it. 

Are you tired of hearing the same old ineffective advice on how to boost engagement for your podcast on Twitter? 

Have you spent countless hours trying to increase your follower count without seeing any real results?

If you’re feeling frustrated and stuck, it’s time to tune in to our latest episode where we give you practical strategies to authentically connect with your audience, prioritize quality interactions, and share content strategically for maximum visibility and impact. 

Say goodbye to the pain of stagnant engagement and hello to a thriving online presence.

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In this episode, you will be able to:

  • Harness Twitter’s potential for promoting your podcast and reaching a wider audience.
  • Build social credibility by engaging and networking meaningfully with others on Twitter.
  • Focus on the quality of your online interactions, ensuring both you and your audience benefit.
  • Implement strategic content sharing, using hashtags to your advantage for increased exposure.
  • Craft engaging content while maintaining an authentic voice across your social media platforms.

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Key Moments: 

[00:01:00] – Is Twitter Still Relevant?

Deb explains that Twitter is still relevant with over 237 million active daily users and that it’s a great platform to build relationships and engage with others.

[00:07:30] – Do You Still Need to Post a Million Times a Day?

Deb explains that quality over quantity is more important and that engaging with others’ posts is a better strategy for building relationships and growing your audience.

[00:11:13] – Twitter Chats

Deb explains what Twitter chats are and how they work as a group conversation on a designated day and time with a particular hashtag.

[00:14:06] – Twitter Spaces

Deb explains that Twitter Spaces is an audio-only social platform that allows for audio conversations and is similar to Clubhouse. It’s a great way to connect with others who may prefer audio communication or have visual limitations.

[00:15:37] – Leveraging Twitter and LinkedIn for Content Curation

Deb and Lyndsay discuss the importance of content curation and sharing other people’s content on social media platforms like Twitter and LinkedIn. They emphasize the need to add value and context to the shared content to make it more compelling for the audience.

[00:19:58] – Hashtag Usage on Twitter

Deb and Lyndsay talk about the use of hashtags on Twitter and how it has evolved over the years. They suggest using hashtags sparingly and focusing on creating quality content that resonates with the audience.

[00:23:46] – Best Practices for Sharing Podcast Episodes on Twitter

Deb shares her insights on how podcast hosts and guests can use Twitter to promote their episodes. She emphasizes the need to create diverse and engaging content that goes beyond just sharing the link to the episode.

[00:26:26] – Going Live on Social Media

Lyndsay asks Deb if it is possible to go live on Twitter, LinkedIn and Facebook. Deb confirms that it is possible and suggests that hosts and guests can use live videos to connect with their audience in a more personal and engaging way.

[00:28:03] – Sharing Links on Social Media

Deb and Lyndsay discuss the challenges of sharing links on social media platforms and how it can affect the reach of the content. While Deb suggests using links sparingly, Lyndsay emphasizes the need to make it easy for users to access the content and not to overcomplicate things.

[00:31:13] – The Forgiving Nature of Social Media

Deb Coman discusses how social media is very forgiving, allowing individuals to be themselves and express their thoughts and feelings. Authenticity is key to building trust on social media.

[00:31:58] – Twitter vs. TikTok

Deb Coman shares her preference for Twitter over TikTok because she doesn’t need to be on video all the time. People tend to relax more on Twitter, making it more enjoyable for her.

[00:32:39] – Building Social Trust and Creating Great Content

Deb Coman provides tips on building social trust and creating amazing content online. She encourages individuals to show up as themselves, engage with other people’s content, and focus on strategy to make the best use of their time and effort.

[00:33:41] – The Importance of Engagement

Deb Coman emphasizes the importance of engaging with other people’s content to build trust and increase visibility. 

“Content creation is only a small piece of the puzzle, and engaging with others is crucial to getting results on social media.”

Best Practices for Sharing Podcast Episodes on Twitter

When sharing podcast episodes on Twitter, it is crucial to provide context, making sure to explain why listeners should tune in and what they can expect from the episode. Effective podcast promotion on Twitter involves careful consideration of hashtags, as well as thoughtfully crafted tweets containing key insights and takeaways from the episode. By maintaining an engaging feed and actively participating in industry conversations, podcasters can quickly expand their reach and foster an engaged community around their content. During the conversation, Deb Coman emphasized the importance of personalizing and contextualizing the content shared on Twitter. This means including concise and appealing descriptions of the podcast episode and its main topics, tagging associated individuals, and sharing personal thoughts about the episode itself. Deb also noted that making smart use of hashtags can increase the visibility of tweets and make it easier for potential listeners to find and engage with the podcast content.

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Twitter Chats

Twitter chats provide podcasters with an excellent opportunity to interact with their audience and peers in real-time. These group conversations involve a guest expert answering questions and sharing insights on a particular topic using a designated hashtag. By actively participating in Twitter chats, podcasters can grow their community, expand their network, and create valuable connections with other enthusiasts and industry professionals. Deb Coman and Lyndsay Phillips discussed the advantages of being involved in Twitter chats. Deb highlighted that these group conversations can contribute significantly to building relationships and enhancing one’s online presence. By engaging with others in relevant Twitter chats, podcasters can showcase their expertise, learn from other podcast creators, and strengthen their social position within the podcast community.

Leveraging Twitter and LinkedIn for Content Curation – Key Differences

Twitter and LinkedIn are both powerful platforms for promoting podcasts and reaching a larger audience. With Twitter being more focused on content sharing, it is an effective way to engage with potential listeners and build a community around the podcast. LinkedIn, on the other hand, is more professional-focused, which can help influencers and podcast creators connect with other thought leaders and professionals within their industry. By combining the benefits of both platforms, podcasters can create a comprehensive content strategy that maximizes their reach and engagement. 

While LinkedIn might not place a high emphasis on content curation or sharing, Twitter thrives on this aspect, making it an excellent platform for fostering connections and spreading the word about podcast episodes. Deb highlights the importance of tagging relevant individuals and staying active within the podcast community to build trust, credibility, and awareness of the show.

Twitter Spaces

Twitter Spaces is an audio-only chat feature that enables users to participate in discussions through voice, similar to the Clubhouse app. For podcasters and podcast guests who prefer speaking rather than tweeting, this platform provides a way to share knowledge, engage in conversations, and foster deeper connections with their audience while showcasing their podcasting skills. 

Although Twitter Spaces is a relatively new feature, Deb believes it could benefit podcasters and guests by allowing them to connect with one another in real-time through engaging discussions. By tapping into the power of audio, podcasters can further enhance the reach and impact of their podcasts while fostering a loyal community of listeners.

Building Social Trust and Creating Great Content

Building social trust is paramount to succeeding on social media, particularly when promoting a podcast. By engaging with the community, collaborating with others, and consistently delivering valuable content, podcasters can foster trust and credibility within their audience. It’s also essential to focus on creating high-quality content that resonates with the target audience, ensuring the podcast is both relevant and engaging to potential listeners. 

Deb stressed the need for authenticity and genuine engagement, as followers can easily detect insincerity in content and interactions. By creating content that speaks directly to the needs and interests of the target audience, and effectively engaging with them online, podcasters can develop strong, meaningful connections that will ultimately help their podcasts succeed.

About Deb

Deb Coman is a content conversion strategist and host of the #SocialTrust Twitter Chat. She helps service-based business owners create trust-building email and social media to attract and enroll clients. A frequent podcast guest and speaker, Deb was featured by BuzzSumo in their Top 100 Content Marketers to Follow Right Now and NOW Marketing Group’s Top 113 Digital Marketing Experts to Follow.

You’ll find her on almost all social media platforms and at


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