Lead Generation
Yamilca Rodriguez, a brand therapist, helps her clients discover their true identity and create an irresistible brand ecosystem to attract the right people, but when they find out who they really are, the central conflict begs the question: will the truth set them free or tie them down?
You will learn how to use quizzes to capture leads and create a fun and engaging customer experience!
Yamilca Rodriguez is the creator of the Brand Therapist podcast and author of The Brand Therapist. She specializes in helping entrepreneurs understand and leverage their personal brand to attract their ideal client.
Yamilca was a brand therapist who wanted to help her clients understand their personal brand and how to attract the right people. She started podcasting and used her brand ecosystem to educate people on marketing their brands.
She discovered the power of quiz design to help segment her audience, and it resulted in her client making $30,000 in one speaking engagement. Yamilca’s quiz was a great way to understand her ideal client and superfan, and to build relationships with them. She now helps other people create their own quizzes, and offers her services on BespokeBranding.io as well as True Quiz Funnel.
In this episode, you will learn the following:
- How to use quizzes to segment your audience and attract the right individuals
- The science behind creating effective personality quizzes
- How to build relationships with customers and create reoccurring revenue.
Why are quizzes so much better than other lead magnets?
You can really segment your audience by personality, by motivation, by needs, but also by price point. By segmenting, then you’re going to give the right offer to that person.
There’s a difference between a personality quiz and a survey.
When you’re doing a quiz, you want their email. A survey is for you to ask them to see where they fit in, for you to build that relationship that then possibly gets you to a sale.
A quiz is such an easy, no barrier entry point and a great ‘next step’ for guests to offer ona podcast.
“Survey’s are something you would give to someone after they are your client. Surveys are to help you. A quiz is something for them, they’ll find something out about themselves or get a solution to a problem, a result.”
Here are the steps you need to follow to also get lead conversion & recurring revenue:
- Understand your personal brand and who your ideal client is
Understanding your personal brand and the brand of your ideal client Understanding your personal brand and the brand of your ideal client is an essential step for entrepreneurs. According to Yamilka Rodriguez, the creator of the Brand Therapist podcast, the key is to understand your brand essence and use it to attract the right people. This is based on psychology, as people need to know what a personal brand is all about. Beyond this, when creating a quiz or lead magnet, it is important to segment your audience according to personality, motivation, needs, and price point. This way, you can give the right offer to the right person and not just a generic offer to everyone. Additionally, the questions should not be too many and should not let the person think too much, as this can lead to them not participating. Lastly, you should build the relationship between you and the customer, as this will lead to more sales in the future.
- Segment your audience based on personality, motivation, needs, and price point.
Segmenting your audience based on personality, motivation, needs, and price point is an important step in creating a successful brand. It is important to understand your target audience so that you can tailor your messaging, products, and services to meet their needs. To begin segmenting your audience, you can start by creating a personality quiz that asks questions related to each of these criteria. Ask questions that will allow you to understand the personality traits, motivations, needs, and price point of each of your audience members. You can also ask questions that will encourage your audience to self-identify and provide more detailed information about themselves. Once you have collected the information, you can then use it to create segments of your audience based on the criteria. This will allow you to create targeted offers and messaging that will appeal to each segment, which can help you increase sales and engagement.
- Create a quiz that captures leads and builds a relationship with potential customers.
Creating a quiz that captures leads and builds a relationship with potential customers is a great way to engage potential customers and create a conversation around your brand. The key to doing this successfully is to create a quiz that is engaging and fun, while also providing valuable information to the user. To create a quiz that captures leads and builds a relationship with potential customers, begin by understanding your target audience. Ask yourself who your ideal customer is and what motivates them to engage with your brand. Once you have a clear understanding of your target audience, create questions that relate to their interests and motivations. These questions should be engaging and fun, but also provide valuable insight into your customers. Once you have created the questions for your quiz, create a back-end system that will capture leads and segment them based on the answers provided. This will allow you to customize the offers you present to each customer based on their interests and needs. Finally, create a thank you page that includes an offer related to the quiz. This offer could be a discount, a free resource, or something else that provides value to the customer. Following these steps will help you create a quiz that captures leads and builds a relationship with potential customers.
Quiz design is a powerful tool for lead capture and building relationships with potential customers. With the right strategy, you can use quizzes to segment your audience according to their interests, motivations, and price point. You can use the information gathered to create a tailored offer that will appeal to each segment. By understanding your target audience and creating an engaging quiz, you can capture leads and build a relationship with your potential customers. So don’t wait, take action now and start generating leads with quiz design!
Quiz Tips:
Do not make the quiz too long – five to six, even seven questions at the most. at the most.
Ask questions that are easy to answer and don’t take up too much thought.
Always have the quiz first, THEN the request for email to get the results. It doesn’t work the other way around.
Resources mentioned:
https://www.bespokebranding.io/
https://archetypemethod.com/about-me
https://www.facebook.com/yamilcarodriguezbranding/
https://www.linkedin.com/in/yamilcarodriguez/
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