Podcast hosting

Hi everyone, welcome to another episode of Smooth Sailing Online Support TV. I am your host, Lyndsay Phillips, CEO of Smooth Sailing Online Support TV. I do a lot of podcast management for a number of clients, like emails, hosting, putting up on the website, graphics, and all that good stuff. One of the questions I’ve had a lot recently from new clients is about hosting. A lot of people, I guess there’s misconceptions in regards to whether you should use your website, or whether you need a hosting service. It is definitely recommended that you use a hosting service. For example, I use Libsyn for many of my clients. I used to use Amazon S3, but made the switch and here’s why.

If you are hosting your podcast on your website, so you are uploading the MP3 file into your website, into the media, let’s say, first of all, there is often storage limits on your website, whether it’s WordPress or anything else. You could be really maximizing those storage limits. Podcasts interviews, MP3 files, they’re quite large. They can accumulate. Some websites actually do not allow you to host podcasts on your website, so that’s something to look for.

What hosting is, just so you can understand it. Maybe I should backtrack a little bit. It’s kind of like how you host a video on YouTube. You’ve got the share link, you can embed it on your website and obviously you can watch it on YouTube. All your audio files for your podcast are stored and hosted through services, again like Libsyn or Amazon S3. They house it there and then you’ve got tags, you’ve got descriptions. You can share it directly with that link, but it also talks to iTunes and you embed that audio link, if you will, right on to your webpage or your posting your podcast on your website.

Amazon S3 is a great service. It’s free. The only glitch with that one is that is does not provide you statistics. You can’t measure certain topics, certain categories, content, even your guests, and gauge how many listeners are you getting, how many downloads are you getting. You don’t have any measuring tools or analytics with that. That’s why I made the switch for myself and a number of clients to Libsyn. It really cheap, it’s $15 a month. Again, it obviously depends on how many you’re doing a month, but roughly $15, so I definitely recommend Libsyn.

That is why we do hosting for podcasts, one of the many moving pieces involved in running a podcast show. If you are looking to start a podcast show, or perhaps you’ve done a bunch of interviews but haven’t gotten it off the ground yet and launched, definitely reach out. You can reach me at captain@ssonlinesupport.com.

You an catch this video, my other videos, my blogs, my podcast show, of course, Sailing to Success podcast, at LyndsayPhillips.com, and you can learn more about the services and how we can help you create and manage a fabulous podcast for your business at ssonlinesupport.com.

Until next week, folks, have a profitable and productive week and may the winds always be at your back.