Optimizing graphics is a key to branding yourself properly.
Today I want to talk to you about optimizing your Facebook posts. What I mean is when you’re posting onto your social media to obviously get people to check it out, click on the link and absorb your content, you want to make sure the graphic that’s showing is optimized, and that it’s selecting the right graphic that’s going to capture their attention and make them want to click.
Let me explain that and share it with you with one of my blogs.
This is the back end of my WordPress site. You’ll see here that a featured image is not selected. I also have a Facebook Open Graph plug-in that allows you to optimize what graphic is being shown and represented through Facebook. Nothing is selected there. Let me show you what this blog will look like because of that.
I’ve already gone ahead and put the URL in there. What happens is Facebook auto populates finding an image from the website in general. Typically it’ll pick the banner on your home page. The sizing you can see is cutting off some of the top words, it’s not sized well and it does not look right nor does it even fit for what the topic is. Clearly I haven’t put in my status or my teaser. It doesn’t reflect what the topic is. It’s not going to grab someone’s attention. It’s not compelling.
Here’s how you change that. I’m going to go back into my WordPress site, and I’m going to select the featured image that went with that blog. As a side note, notice that my alt text, my SEO key word is in there (bonus tip for today). Now, sometimes the WordPress site will automatically, I guess it’s through a code, use the featured image to talk to Facebook. I am going to update this, and then I’m going to use the URL again in Facebook. You will see that that featured image will pop up because of that URL.
If the featured image in WordPress is not allowing that to happen, and it’s still pulling up that banner picture from the home page, then that’s why you need the Facebook open graph plug in. It allows you to use or select the right picture for your post.
I am going to go ahead, and let’s see if it auto populates and changes that for me without me messing about and yeah, it did not. I’m going to start all over again here, and what I’m going to do is just go to my profile, and then I will start again. It’s getting hung up because I already had something in there. See, there we go. Perfect. This then, with the featured image alone, I didn’t actually need that plug in for the Facebook open graph. It then showed the graphic that I wanted it to. So it’s got that preview.
I hope that tip was super helpful. Again, I want to make sure your content is being represented well in your social media platforms because that’s what’s going to bring you your organic traffic, and that’s what’s going to get you to grow your audience, engage in your content, and then obviously from there, create more lead generations and conversions as well. That’s it for this week.
Have a profitable and productive week, and may the winds always be at your back!