How To Outsource Podcast Pitching & Processes

May 15, 2024

Podcast Pitching & Processes

Do you want to guest on more podcasts but aren’t sure how to research and pitch? Or maybe you are like most entrepreneurs and simply don’t have the bandwidth? This is why Podcast Outreach School is for you – I interview founder Nathan Hirsch who will share tips on how to get booked on more shows and how to hire, onboard and train a VA to seamlessly manage it for you.  

Nathan Hirsch, a seasoned entrepreneur with a strong background in outsourcing and building successful businesses. He chats about all things outsourcing (when it comes to your podcast guesting).

Here’s what you’ll learn in this episode: 

  • The role of outsourcing and VAs in managing businesses effectively.
  • Tips for successful podcast outreach, including research, outreach tactics, and post-podcast strategies.
  • Overcoming challenges in guesting on podcasts and standing out in pitch emails.
  • Hiring and managing VAs effectively, focusing on skill, attitude, and communication.
  • Onboarding processes and the importance of setting VAs up for success.
  • The importance of building a strong team through outsourcing for business growth and scalability.


Key Moments: 

[04:05]  Tips for Successful Outreach and Onboarding

[14:05]  SOPs, Hiring VAs, and Outreach Tips

[20:30]  How and Where To Hire Virtual Assistants

[25:20]  Managing VAs for Business Success

[28:35]  Unlock Business Growth with Outsourcing and Podcast Outreach School


Researching the Right Podcasts

When it comes to finding the right podcasts to guest on, Nathan emphasizes the importance of a thorough research process. He recommends looking for shows that:

  • Are still actively producing new episodes
  • Align with your industry or niche
  • Have a significant number of episodes (preferably over 100) and have been around for a few years
  • Resonate with your target audience


Crafting Compelling Outreach

The outreach process is crucial, and Nathan shares some valuable tips to stand out:

  • Leverage multiple communication channels, such as LinkedIn, Twitter, and Instagram, to connect with the host
  • Offer value upfront, how you can serve the audience and add to the conversation 
  • Personalize your pitch and avoid generic, mass-emailed messages
  • Persist with polite follow-ups, as hosts often receive a high volume of pitches


Optimizing the Guest Experience

Once you secure a podcast appearance, Nathan highlights the importance of being prepared. His Podcast Outreach Formula covers:

  • Providing the host with a comprehensive one-pager, including your bio, headshot, and potential interview questions
  • Delivering a professional and engaging performance during the interview
  • Leveraging the episode content for maximum exposure, such as repurposing it on social media and your own platforms




Building a Successful Outsourcing Strategy

Nathan’s approach to outsourcing is a key component of his business success. He emphasizes the importance of finding the right virtual assistants (VAs) who possess the following qualities:

  • Attention to detail and research skills
  • Strong communication abilities
  • Entrepreneurial mindset and a willingness to learn

To ensure a smooth onboarding process, Nathan recommends following the “SICC” framework:

  • Schedule: Establish clear working hours and availability
  • Issues: Address any potential roadblocks or personal circumstances that could affect the VA’s performance
  • Communication: Align on communication expectations and the company’s culture
  • Culture: Review the culture of your community and if it’s a fit 


Unlocking the Power of Outsource School

Outsource School, Nathan’s comprehensive platform, offers a wealth of resources for entrepreneurs looking to streamline their operations and leverage the power of outsourcing. The platform includes:

  • Detailed SOPs (Standard Operating Procedures) for various business functions, including the Podcast Outreach Formula
  • Access to a community of like-minded entrepreneurs and monthly live coaching calls
  • A comprehensive hiring process to help you find the right VAs for your business


About Nathan

Nathan Hirsch is a lifelong entrepreneur and is on a mission to make entrepreneurship simpler for millions.

Nathan is best known for co-founding in 2015 with an initial $5,000 investment, scaling it to $12 million in yearly revenue, and having it acquired in 2019. 

Today, he owns a portfolio of companies with his partner, Connor Gillivan. A few you might know EcomBalance and AccountsBalance (two monthly bookkeeping services) and Outsource School (access to Nate’s Hiring process and SOPs) and TrioSEO (A premium blog writing service). Nathan has appeared on 750+ podcasts and you can follow him on social media and

You want to guest on more podcasts but aren’t sure how to research and pitch, or if you are like most entrepreneurs don’t have the bandwidth? This is why Podcast Outreach School is for you.


Resources mentioned:

Our Podcast Outreach Course

Outsource School’s VA Calculator

Outsource School’s Organic Marketing Blueprint

Outsource School’s Podcast One Pager and List of Nate’s Podcasts



Social Links:




Outsource School Facebook

Outsource School Instagram

Outsource School LinkedIn



We are seeking four amazing clients to benefit from our white glove, done-for-you podcast repurposing service.

Could you be one of them?

This is perfect for you if you are guesting on one or more top podcasts a month, want to appeal to solution seekers with easy to consume and branded posts packed with value, and you want this DONE FOR YOU without any headaches or delays.

Let’s hop on a call to explore what this can look like for you and when we can get started!

Schedule time on my calendar right here