The Power of NO with Andrea Waltz

Jan 27, 2017

The Power of NO with Andrea Waltz

The Power of NO with Andrea Waltz

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The Power of NO with Andrea Waltz


In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Andrea Waltz. Andrea Waltz is the co author of Go for No! Yes is the Destination, No is How You Get There, an Amazon best seller. Together with her partner Richard Fenton, she is the the co owner of Courage Crafters Inc.


  • What lead you to writing your book?
  • Why do we fear no?
  • How do you get over the no to get to yes?
  • Why are people afraid of saying no?
  • When should we say no?


Go for No Mindset

  • As children we are tenacious and persistent, no doesn’t mean a final no. As adults we lose this.
  • As business owners we are trying to sell a product or service and are always seeking yes and avoiding no.
  • Going for no is about increasing your failure rate.
  • You don’t understand the mindset of your client until you start hearing no. That gives you the information you need to make profitable changes.
  • Eventually you will see the connection between the failures and the successes. Increasing the number of no’s you hear will also increase the number of yes’s you hear.
  • Value the no’s, they reveal a lot of information about your clients. Praise your sales people who got the no’s as well as the yes’s. You may not get the end result today but you are building on the future.
  • “Easy yes’s produce little successes.”
  • Go after the big no, the intimidating no is often the one that could lead to a major success.


  • Hearing no isn’t really a problem, in the end you’re in the same position you were before you ask.
  • Set a no goal and make it a game. The fear will be diminished if the no is just part of the gig.
  • Some no’s mean not yet, many people will eventually say yes.
  • Saying no can be difficult for some people because they don’t want others to think bad of them. Valuing your time makes going for no with others easier.
  • Be honest why you’ve said no. You don’t have to justify your reasoning but it can help the other person understand.
  • Rejection is something fundamental to human biology, we are a social species and you wouldn’t be able to survive if you were rejected by the group.
  • Failure isn’t really failure, it’s more like testing. Overnight successes are usually preceded by ten years of “failure”.

Making Decisions

  • Follow up is important since no’s often become yes over time.
  • Comparing yourself to others can be very destructive, you are on your own path.

Failure Levels

  • The ability to fail.
  • The willingness to fail.
  • The desire to fail. This is where you set no goals and push your business ahead.
  • Fail bigger and fail faster.
  • Failing exponentially.

Andrea Waltz’ Final Tips

  • Take no and turn it into a challenge.
  • Hearing no is not the same as hearing never, no can often become yes if you work at your presentation or offer.
  • Start setting no goals in your business.
  • Go for the big no’s, they are often the biggest opportunities.

Thank you for listening! If you enjoyed this podcast with Andrea Waltz, please subscribe and leave a 5-star rating and review in iTunes!


Go for No! Yes is the Destination, No is How You Get There