Podcasting Consulting At Your Fingertips
Podcasting is such a huge growth area and powerful tool to grow your sphere of influence, build relationships and convert listeners. I’m sure we can agree on that! BUT – with a growing number of podcasts and guests and listeners out there you want to make sure that you are being competitive in the market and truly leveraging EVERY ounce of it to increase your ROI on this killer strategy. This is where our podcast consulting services shine!
Having hosted a podcast since 2016, guesting on TONS podcast shows including John Lee Dumas’s Entrepreneurs On Fire and Joe Fairless’ Best Podcast Ever and helping so many clients launch, produce, publish and promote podcasts over the years I have dialed in the process, systems, strategies and marketing around my favorite content marketing strategy – podcasting. It’s also helped me grow my reach, my authority and my business AND has landed me speaking opportunities such as Dream Business Academy, Podfest (twice!), and Service Business Edge sharing the stage with Mike Michalowicz and Jay Abraham. I was so excited to be a part of Podfest Global’s attempt (and success) to be in the GUINNESS WORLD RECORDS(TM), speaking on How To Create a System That Boosts Your Podcast Guesting ROI!
It’s hard to ignore the power of podcasting, an audio ‘show’ that has permeated the online space, gyms, cars, iphones, tablets, everwhere! In fact, here are some interesting facts about podcasts.
- 64% of Americans have heard of podcasts (honestly I bet it’s higher than that!)
- 44% of Americans have listened to a podcast at some point
- 26% of Americans listen to podcasts on a monthly and consistent basis.
- In 2018, 6 million MORE Americans listened than in 2017 – so clearly is gaining MORE traction. Some say it’s more popular than American Football!!! Wow!
- 23 % listen in their car
- 49% listen in their home
- 18 % listen via their smart speakers
Have I got your attention yet? So WHY do folks love podcasts so much?
Why Podcasting Is So Hot
Podcasts are portable and you can listen on the go – in the gym, for a walk, in the car, while baking. You can listen to a podcast while doing other activities. The same can’t be said for watching videos or reading blogs.
When listening to a podcast, they feel a closer connection to the host and guest. The audience feels like they are part of the conversation, or are being spoken to directly. It is an audio format that feels more intimate and personal.
The audience gets a huge amount of value in a short amount of time. Yes, some podcasts are an hour, but many are in the 30 minute range, and my previous podcast even shorter at 15 minutes (Smooth Business Growth Podcast – 15 Minutes To Move The Needle In Your Business). You can search for episodes on specific topics that pertain to you and get some amazing strategies, tips and find experts in areas that pertain to you.
Many podcasts share stories, people’s journeys and overcoming hardships. This is very powerful. Listeners can relate, feel connected and not so alone in what they are going through with their given situation.
The business growth benefits of attracting new leads or potential customers is also a powerful asset of podcasting:
- Increase website traffic
- Boost SEO when promoted on social media and other avenues
- Build credibility and expert status
- Increase exposure of your business
- Widens your network, connecting with guests and boosts referrals
- Increase leads
- Increase conversions
- Helps you connect with your audience.
- Generates attention and interest in a topic related to your business.
- Builds your platform and gets your message out.
- Creates content in a way that’s fun and easy to digest.
Why You Need To Be Strategic
With the current climate and the rise of podcasting as a popular audio format, it’s no wonder that it’s harder to get noticed and stand out in the crowd, attract more leads and convert more listeners. This is why it’s crucial to have a strategy for your podcast or podcast guesting. You can’t just record a show, or do an interview and expect the sales to come rolling in. You need to be intentional. Here are some areas that you need to create strategy around and optimize to make an impact and increase your ROI.
Launching Your Podcast: The name of your podcast, the look of your art work, the description of your show and topics or theme you choose matters. You want to stand out and you want to attract your ideal avatar.
Producing Your Podcast: The style of the introduction and conclusion (Intro/Outro) can bring listeners in to listen to more OR repel them and make them move on to another show. You need to understand your audience and captivate them. They need to know they are in the right place and want to invest their time listening to the whole episode. And equally as important – the outro is your opportunity to share the next step, to increase your traffic, reviews and leads. You want to capitalize on it. Not to be overlooked, the quality of the audio counts. Would you listen to a scratchy, hard to listen to episode with low volume? Nope! And that is why the quality of the audio production is of huge importance.
Promoting Your Podcast: This is KEY – so many entrepreneurs miss opportunities to share their podcast and increase exposure and visibility of their show. You want it to not only distribute to as many channels as possible, but you want to share it on social, your list, on your website, as an article on LinkedIn, tag the guests, utilize Instagram (and services like lnk.bio) and You Tube.
Leveraging Your Podcast: Don’t post your podcast and forget it. Podcasting is an amazing source of evergreen content that you can use over and over. Plus there are other ways you can use those topics and that content to create MORE content and social media without having to re-invent the wheel. This saves time, money AND optimizes and leverages your podcast – win win!
Increase Leads: There are so many opportunities when publishing and promoting your podcast to increase your leads. Between the audio, your call to action, the web post, your social and other content you create to leverage it. You want to use all the opportunities to your advantage to increase your ROI.
Boosting Authority: We want YOU to come out looking like the expert and shining! You can use podcasting to build your authority, your credibility and open up more doors, like speaking gigs, interviews on virtual summits and joint ventures and partnerships. This will help you gain a higher caliber of clients, attract your ideal client, charge more and line up bigger opportunities to grow your business.
Analyzing: There is tracking you can do, reporting, and analyzing to ensure that what you are doing is moving your business forward. You want to make sure your topics, your call to actions, your guests, the shows you are on etc are aligned with your end goals and are working.
Guesting: There are systems you can put into place to not only track what shows you are on, but track what shows are more effective so you can leverage your guesting for more leads and sales. You also want to ensure you are leveraging these episodes for more content, for building your authority, for increasing organic traffic and building your E-list.
These systems, strategies and steps may seem overwhelming or a lot, or maybe you can’t or don’t want to do this alone, or figure it all out yourself. Hey I get that! Podcasting can be a lot for one person to take on, especially while trying to grow their business in other avenues as well!
That’s okay – here are some reasons why you may want to defer to a podcast consulting service to help you along the way….
• You’d rather focus on revenue generating tasks.
• You’d rather focus on your passion (your coaching/practice/clients etc.)
• It makes more financial sense to hire someone to set up and co-ordinate this for you, while you make more profits doing what you do best.
• You don’t want to take the time to figure out some of these elements.
• You don’t like the technical elements.
• You don’t have any support staff or someone on your team that you feel can take this on.
• You don’t want to waste precious time – and just want to get started NOW.
• You want less stress and peace of mind it’s just ‘taken care of’.
What equipment do I need to start my own podcast?
Some of the podcast equipment you will likely need is a computer or laptop, microphone, audio interface, mixer, pop filter, and headphones. However, a minimalist podcasting setup can be accomplished with just your smartphone or laptop.
What is the best podcast hosting service?
No one can say which podcast hosting service will be the best for your specific needs, but we can recommend some of them: Buzzsprout, Libsyn, SoundCloud, Transistor, PodBean, Simplecast.
How much does it cost to start a podcast?
It depends on how much your budget is and what your expectations are. The average cost to start a podcast is usually between $50 and $200.
Could you recommend some handy tools for podcast recording and post-production?
You will need a Digital Audio Workstation (DAW). Some great options for this include Steinberg Cubase, Cakewalk Sonar, Pro Tools, Garage Band.
How much money can I make from podcasting?
It depends on how big your audience is. A podcast that has 1,000 listeners per episode can expect to earn about $50 per episode. Larger podcasters can earn millions of dollars per month. And the other good thing is that you can start earning money from the very first month you start a podcast.
I’m a beginner. Where can I get help?
If you don’t want to spend months and years of your life to learn how to podcast, you can find a teacher or mentor to help you through the process.