Marketing Game Plan with Debra Jason

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Debra Jason

SUMMARY:

In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Debra Jason. A professional speaker, author, direct response copywriter and multi-faceted marketing mentor, Debra Jason started her entrepreneurial journey when she opened her doors for business as a writer in 1989.

Debra Jason is the author of the award-winning book Millionaire Marketing on a Shoestring Budget™: How to attract a steady stream of happy clients, make more money and live your dream. She is also a contributing author with New York Times best-selling author Joel Comm, of So What Do You Do? Discovering the Genius Next Door with One Simple Question.

MAIN QUESTIONS ASKED:

  • What lead you to put your book together?
  • What tips can you give away from your book?
  • How can we get more referrals for our businesses?
  • How does copy fit into marketing?
  • What kind of material do you produce?

KEY LESSONS LEARNED:

Marketing

  • No matter the size of your company, you have to manage the way you spend your marketing budget.
  • In times of distress and fear many companies retreat, you have to actually market more to stay relevant.
  • Marketing is about building relationships and then nurturing them. Be patient, building a quality relationship takes time.
  • “Social media done right turns a handshake into a hug.”
  • Niche your audience down and become very focused on the needs of a specific group of people. You’ll be able to understand them much easier.
  • Hone your message until it really resonates with your prospects. Focus on benefits instead of features and what’s in it for them.

Writing

  • If you’re faced with writer’s block, the solution may be to just change your environment.
  • Write your marketing copy in your own voice. Figure out who your audience is, what their problem or challenge is, and how your offer can help them.
  • Write as if you are writing to one person.
  • If your message resonates, the length of your content won’t matter.

Getting Publicity

  • Use press releases to get newspapers and media to talk about your business.
  • Share your expertise with your local newspapers, it doesn’t cost you anything but your time.
  • Follow up your press releases with a phone call, just because you don’t hear from someone doesn’t mean they’re not interested.
  • Get involved in the groups you are members of, online in forums and offline in professional groups. Build relationships by being a valuable resource and referrals will naturally follow.

Final Tips from Debra Jason

  • Write about what you know best, but if you don’t have the time don’t be afraid to hire a copywriter.
  • Focus on building relationships with your clients and customers.
  • Press releases are an easy way to get free publicity, take advantage of them.
  • What’s in it for them? should be the question your marketing copy answers.

Thank you for listening to my podcast with Debra Jason! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

LINKS TO RESOURCES MENTIONED:

Book: www.MillionaireMarketingonaShoestringBudget.com

Copywriting: www.WriteDirection.com

Speaking: www.DebraJason.com

Magnetic Copy Home Study: www.WriteDirection.com/mc-homestudy

 

 

Categories: Podcast.

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