Marketing Game Plan with Debra Jason

Dec 23, 2016

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Marketing Game Plan with Debra Jason

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Debra Jason

SUMMARY:

In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Debra Jason. A professional speaker, author, direct response copywriter and multi-faceted marketing mentor, Debra Jason started her entrepreneurial journey when she opened her doors for business as a writer in 1989.

Debra Jason is the author of the award-winning book Millionaire Marketing on a Shoestring Budget™: How to attract a steady stream of happy clients, make more money and live your dream. She is also a contributing author with New York Times best-selling author Joel Comm, of So What Do You Do? Discovering the Genius Next Door with One Simple Question.

MAIN QUESTIONS ASKED:

What lead you to put your book together?
What tips can you give away from your book?
How can we get more referrals for our businesses?
How does copy fit into marketing?
What kind of material do you produce?

KEY LESSONS LEARNED:

Marketing

No matter the size of your company, you have to manage the way you spend your marketing budget.
In times of distress and fear many companies retreat, you have to actually market more to stay relevant.
Marketing is about building relationships and then nurturing them. Be patient, building a quality relationship takes time.
“Social media done right turns a handshake into a hug.”
Niche your audience down and become very focused on the needs of a specific group of people. You’ll be able to understand them much easier.
Hone your message until it really resonates with your prospects. Focus on benefits instead of features and what’s in it for them.

Writing

If you’re faced with writer’s block, the solution may be to just change your environment.
Write your marketing copy in your own voice. Figure out who your audience is, what their problem or challenge is, and how your offer can help them.
Write as if you are writing to one person.
If your message resonates, the length of your content won’t matter.

Getting Publicity

Use press releases to get newspapers and media to talk about your business.
Share your expertise with your local newspapers, it doesn’t cost you anything but your time.
Follow up your press releases with a phone call, just because you don’t hear from someone doesn’t mean they’re not interested.
Get involved in the groups you are members of, online in forums and offline in professional groups. Build relationships by being a valuable resource and referrals will naturally follow.

Final Tips from Debra Jason

Write about what you know best, but if you don’t have the time don’t be afraid to hire a copywriter.
Focus on building relationships with your clients and customers.
Press releases are an easy way to get free publicity, take advantage of them.
What’s in it for them? should be the question your marketing copy answers.

Thank you for listening to my podcast with Debra Jason! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!