In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Debra Jason. A professional speaker, author, direct response copywriter and multi-faceted marketing mentor, Debra Jason started her entrepreneurial journey when she opened her doors for business as a writer in 1989.
Debra Jason is the author of the award-winning book Millionaire Marketing on a Shoestring Budget™: How to attract a steady stream of happy clients, make more money and live your dream. She is also a contributing author with New York Times best-selling author Joel Comm, of So What Do You Do? Discovering the Genius Next Door with One Simple Question.
MAIN QUESTIONS ASKED:
- What lead you to put your book together?
- What tips can you give away from your book?
- How can we get more referrals for our businesses?
- How does copy fit into marketing?
- What kind of material do you produce?
KEY LESSONS LEARNED:
- No matter the size of your company, you have to manage the way you spend your marketing budget.
- In times of distress and fear many companies retreat, you have to actually market more to stay relevant.
- Marketing is about building relationships and then nurturing them. Be patient, building a quality relationship takes time.
- “Social media done right turns a handshake into a hug.”
- Niche your audience down and become very focused on the needs of a specific group of people. You’ll be able to understand them much easier.
- Hone your message until it really resonates with your prospects. Focus on benefits instead of features and what’s in it for them.
- If you’re faced with writer’s block, the solution may be to just change your environment.
- Write your marketing copy in your own voice. Figure out who your audience is, what their problem or challenge is, and how your offer can help them.
- Write as if you are writing to one person.
- If your message resonates, the length of your content won’t matter.
- Use press releases to get newspapers and media to talk about your business.
- Share your expertise with your local newspapers, it doesn’t cost you anything but your time.
- Follow up your press releases with a phone call, just because you don’t hear from someone doesn’t mean they’re not interested.
- Get involved in the groups you are members of, online in forums and offline in professional groups. Build relationships by being a valuable resource and referrals will naturally follow.
Final Tips from Debra Jason
- Write about what you know best, but if you don’t have the time don’t be afraid to hire a copywriter.
- Focus on building relationships with your clients and customers.
- Press releases are an easy way to get free publicity, take advantage of them.
- What’s in it for them? should be the question your marketing copy answers.
Thank you for listening to my podcast with Debra Jason! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!
LINKS TO RESOURCES MENTIONED:
Magnetic Copy Home Study: www.WriteDirection.com/mc-homestudy