FREE Podcast Leverage System
4 Steps To Creating Authority-Boosting Content With Less Overwhelm
Denise Griffitts
SUMMARY:
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Denise Griffitts. Denise has been working with businesses since she graduated with a degree in Computer Science. She has been helping business owners grow using new technology and marketing techniques through her company Your Office On The Web.
MAIN QUESTIONS ASKED:
- What has been the biggest challenge for you when it comes to technology?
- What do you find your client’s biggest challenges are?
- Is WordPress the new standard?
- How often should we change our website?
- What are your favourite productivity tips?
KEY LESSONS LEARNED:
Personality
- You don’t have to be an extrovert to be an entrepreneur.
- Entrepreneurs often have difficulty sharing their vision with someone else and building a team.
- A good virtual assistant becomes a partner in your success.
Technology
- As recently as ten years ago, web technology went from archaic and difficult to intuitive and easy.
- WordPress has changed the game for web developers and small businesses.
- The challenge with technology is that it is always changing and you have to stay on the cutting edge to keep up.
- WordPress powers over a quarter of the websites on the internet but there are still other ways to design and create websites.
- Your website is your internet real estate, your social media, your platform and you need to control it.
- Good web designers will not leave you hanging, they will help you learn how to manage your own site.
Websites
- Keep your site fresh, do a website audit at least once a year.
- Search engine optimization has become more important, use H2 tags, format your content properly so Google can find it.
- Your website is part of your brand, it should match your marketing.
- You have to curate your web presence, clean up your site and media pages when they are no longer relevant.
Productivity
- Make time for YOU. Do an activity that makes you happy everyday and make that a priority.
- Separate your life and your work, be able to shut off.
- Productivity is doing instead of being.
- Set aside 15 minutes each day just to think and prioritize your goals.
- Hire someone to help you. Find a professional to complement your weaknesses, automate and streamline your processes. Treat your business like a business.
- Establish timelines for your work and don’t allow for distractions. Batch similar tasks together, use the Pomodoro Technique to minimize the stopping and starting that wastes so much time.
- Everyone has a particular time of day that they produce the best work.
Final Tips
- Keep your website and web content fresh.
- Set aside time for yourself, it will make your work time more efficient and productive.
- Don’t go it alone, find and hire someone to help you grow your business. Treat your business like a business.
Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!
