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4 Steps To Creating Authority-Boosting Content With Less Overwhelm
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Denise Griffitts. Denise has been working with businesses since she graduated with a degree in Computer Science. She has been helping business owners grow using new technology and marketing techniques through her company Your Office On The Web.
MAIN QUESTIONS ASKED:
- What has been the biggest challenge for you when it comes to technology?
- What do you find your client’s biggest challenges are?
- Is WordPress the new standard?
- How often should we change our website?
- What are your favourite productivity tips?
KEY LESSONS LEARNED:
- You don’t have to be an extrovert to be an entrepreneur.
- Entrepreneurs often have difficulty sharing their vision with someone else and building a team.
- A good virtual assistant becomes a partner in your success.
- As recently as ten years ago, web technology went from archaic and difficult to intuitive and easy.
- WordPress has changed the game for web developers and small businesses.
- The challenge with technology is that it is always changing and you have to stay on the cutting edge to keep up.
- WordPress powers over a quarter of the websites on the internet but there are still other ways to design and create websites.
- Your website is your internet real estate, your social media, your platform and you need to control it.
- Good web designers will not leave you hanging, they will help you learn how to manage your own site.
- Keep your site fresh, do a website audit at least once a year.
- Search engine optimization has become more important, use H2 tags, format your content properly so Google can find it.
- Your website is part of your brand, it should match your marketing.
- You have to curate your web presence, clean up your site and media pages when they are no longer relevant.
- Make time for YOU. Do an activity that makes you happy everyday and make that a priority.
- Separate your life and your work, be able to shut off.
- Productivity is doing instead of being.
- Set aside 15 minutes each day just to think and prioritize your goals.
- Hire someone to help you. Find a professional to complement your weaknesses, automate and streamline your processes. Treat your business like a business.
- Establish timelines for your work and don’t allow for distractions. Batch similar tasks together, use the Pomodoro Technique to minimize the stopping and starting that wastes so much time.
- Everyone has a particular time of day that they produce the best work.
- Keep your website and web content fresh.
- Set aside time for yourself, it will make your work time more efficient and productive.
- Don’t go it alone, find and hire someone to help you grow your business. Treat your business like a business.
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